• Updated
  • 16/04/2014

Sydney, 16 April – LG Electronics Australia (LG) today announced that its flagship 55” Curved OLED TV (55EA9800) will be reduced a further $2,000 to an RRP of $5,999.55” Curved OLED TV (55EA9800)

LG’s unique engineering expertise in display panels has enabled the company to produce greater volumes of OLED televisions due to higher yield rates. As a result, the company is reducing the price of its flagship 55” Curved OLED TV (55EA9800) to make this technology more affordable for more Australians.


“We believe LG is the only company in Australia that can currently supply OLED TVs in significant volume. Much has been written about companies struggling with OLED manufacturing, but not LG. We have been able to master the manufacture of OLED TV technology, and we’re incredibly excited that we are able to innovate and lead in this new segment. This is a powerful breakthrough that consolidates LG’s position as one of the world’s leading consumer electronics companies. I feel like we’ve ‘cracked the code’ on OLED TV production efficiency.” said Lambro Skropidis, General Manager Marketing at LG Australia.


In order to position the company as a leader in OLED TV technology, LG is currently establishing OLED manufacturing facilities throughout the world in anticipation of increased demand for OLED TV technology.


“We see OLED technology as the future of television, and we believe consumers with plasma and LED/LCD TV’s will look at superior OLED technology as a real option for their next purchase. The new price point will bring our most innovative TV technology to more Australians seeking greater picture quality combined with absolute style,” he added.


Producing clearer images and richer colour than standard LED/LCD technology, the style, beauty and performance of LG’s Curved OLED TV offers an extraordinary home entertainment experience that has to be seen to be believed.


Main Features

When consumers are thinking about whether their next TV purchase should be an OLED TV, they need to consider the 4Cs – Colour, Contrast, Clarity, and the Curved Screen.


Colour: Colours like never before – LG’s innovative ‘white’ sub pixel creates a patented 4 colour pixel range that produces vibrant colour and brilliant whites with infinite contrast.


Contrast: Superior detail in Movies - With an infinite contrast ratio, consumers will be able to see deeper blacks and detail in movies that LED/LCD TV’s just can’t deliver.


Clarity: Enjoy Fast Moving Scenes - The response time of the LG OLED TV is around 100 times faster than LG LED/LCD TVs, delivering fast moving scenes with minimal blur.


Curved Screen: Immersive Entertainment – Giving the cinematic experience at home, consumers can immerse themselves in the stylish, curved screen.


Not only does LG’s 55” Curved OLED TV offer an incredible viewing experience, it is also energy efficient. The 4.5 star energy rating makes LG’s Curved OLED TV the most energy efficient OLED TV in the Australian market thanks largely to LG’s innovative WRGB backlight technology.


LG’s 55” Curved OLED TV (55EA9800) is available at selected retailers around the country.


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Media Contacts:

For further information please contact australia@lg-one.com


LG Electronics Home Entertainment

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays, and security systems for consumer and commercial markets.  Key product areas include OLED, Ultra HD, LEDLCD, and Plasma TVs, LED/LCD monitors, home theatre systems, Blu-ray Disc™ players, audio components, video players, and plasma display panels. While focusing on creating feature-rich devices, the company pursues stylish designs and pushes technological boundaries to improve the home entertainment experience for consumers.


LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment productsmobile phoneshome appliancescommercial displaysair conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.

For more information, please visit LG.com.au, or connect with us on Facebook.com/LGAustralia