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Press Release

09/10/2008

LG SUPPORTS CONSUMERS WITH THE LAUNCH OF 777

LG Electronics today announced it is extending its customer support services with the launch of the 777 program featuring Customer Information Centre and hotline available 7am till 7pm, 7 days a week. Extended shopping hours and today’s fast paced society means consumers want information quicker and more regularly.

Sydney, 1 August 2008: LG Electronics today announced it is extending its customer support services with the launch of the 777 program featuring Customer Information Centre and hotline available 7am till 7pm, 7 days a week. Extended shopping hours and today’s fast paced society means consumers want information quicker and more regularly. With LG’s 777 hotline both customers and retailers can get the support they need by simply calling 1800 LG HELP.

Graeme Cunningham, Director of Sales, LG Electronics understands how important it is to provide customer support in an appropriate format. “777 helps shoppers and retailers get the assistance they need, at the speed they want. Just like our valued retail partners who are staying open for longer, LG is now able to help consumers seven days a week.”

The 777 Customer Information Centre will provide a range of services from pre purchase information, installation support, product operation, after sales service, warranty information to problem solving and general inquiries. Officially launched on 1 August, 777 is being promoted in store with labels on display products and business cards for the consumer to take once they have purchased an LG product.

For more information please visit the LG website at www.lg.com.au or call the 777 hotline on 1800 LG HELP (1800 544 357).

ENDS

About LG Electronics

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

For further information, images or to organise an interview please contact:

Nea Pilgrim, Burson-Marsteller Tel : 02 9928 1524 (direct) Mob : 0431 091 391 Email : nea.pilgrim@bm.com.au Fax : 02 9928 1557 Michelle Bartolo, Burson-Marsteller Tel: 02 9928 1538 (direct) Mob: 0408 026 165 Email: michelle.bartolo@bm.com Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd 2 Wonderland Drive, Eastern Creek NSW 2766 Phone: (02) 8805 4000

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