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Press Release

03/27/2013

LG TAKES THIRD PLACE IN GLOBAL SMARTPHONE WHOLESALE REVENUE

LG jumps five places in smartphone market share, accrediting the focus on the company’s strong 4G/LTE technology portfolio and flagship product the Optimus G.

Sydney, Mar. 27, 2013 – LG Electronics (LG) has moved to number three in global market share for smartphone wholesale revenue¹.

Attributing its success to its strong focus and leadership in 4G/LTE technology and successful 4G/LTE product line-up, LG is excited with its rapid growth and will continue to enhance its current position in the marketplace during 2013.

Over the past 12 months, LG has seen an incredible performance in the mobile communications category that has allowed the company to move up five places in the global rankings to the number three position.

In Australia, LG’s three-tiered strategy will be led by its flagship model, Optimus G, to target the premium segment while the F and the refreshed L series range will be positioned as mass audience smartphones for 4G and 3G consumers, respectively.

“These latest market share results prove that LG is once again a serious player in the mobile communications space. We’ve set high benchmarks this year, and with our product line-up, are confident we can achieve them,” says Lambro Skropidis, Marketing General Manager for LG Australia.

LG is the number three manufacturer in terms of global smartphone wholesale revenue as of Q4, 2012. With 3.2 per cent, LG trails only Apple and Samsung (42.7 per cent and 28.7 per cent respectively).

In descending order from fourth place are HTC (2.9 per cent), Sony (2.8 per cent), Blackberry (2.3 per cent), Nokia (2.2 per cent), and Motorola (1.9 per cent); while a number of smaller players account for the remaining 13.2 per cent.

LG’s latest offering, Optimus G, is available now exclusively on the Telstra network. ‘THE SUPERPHONE’ is also available to purchase at Telstra stores, Fone Zone, Leading Edge, and JB Hi-Fi retailers.

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¹SOURCE: Smartphone Vendor ASP and Revenue Share by Region: Q4 2012 Report published by Strategy Analytics, March 2013.

LG Australia Website http://www.lg.com.au/

Media Contacts:

Laura Bentle
LG-One Australia
Laura.bentley@lg-one.com
02 8437 5332

Carla Dovgan
LG-One Australia
Carla.dovgan@lg-one.com
02 8281 3856

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.au or connect with us at www.facebook.com/LGAustralia.

About LG Electronics Australia
LG Electronics Australia is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems, and solar energy solutions, all under LG’s “Life’s Good” marketing theme.

This media release is distributed on behalf of LG Electronics Australia Pty Ltd.\ 2 Wonderland Drive, Eastern Creek NSW 2766. Phone: (02) 8805 4000.

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