LG TO EXPAND ITS PREMIUM KITCHEN APPLIANCE BUSINESS IN 2014
LG Establishing New Division to Focus Exclusively on High-End Kitchen Offerings
Sydney, Jan. 3, 2014 — LG Electronics (LG) has globally announced prior to the International Consumer Electronics Show (CES) that it will establish a new division exclusively responsible for its kitchen appliance business in order to expand the presence of its premium kitchen appliances in the global marketplace. Initially focusing on the U.S. and Korean markets, LG plans to double the distribution channels for its premium appliances.
The availability of products specific to LG’s premium kitchen appliance range will be determined for the Australian market in the near future.
“We are expecting to see an increase in consumer demand for upscale appliances for new homes and remodelled kitchens.” said Lambro Skropidis, General Manager Marketing at LG Australia. “With the success we have achieved in the refrigerator and washing machine segments worldwide, we are excited to see our company aggressively expanding its premium presence in the global market.”
In December 2013, the company introduced in the U.S. market the LG Studio, its premium kitchen appliance brand. With a focus on aesthetics and performance, LG Studio high-end appliances introduced unique features to help consumers save time, energy and effort. From the convenience of its Door-in-Door™ refrigerators to induction cooktops that offer the latest in style and performance, LG’s high-end kitchen appliances offer the perfect marriage of form and function.
LG Australia currently sells high end kitchen appliances in selected retail outlets in Australia.
LG will be showcasing its stunning LG Studio premium kitchen appliance line-up at CES 2014 in Las Vegas from 7-10 January, 2014.
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LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, and is dedicated to offering smart technology and trend-setting design by providing complete solutions that improve daily life. LG’s insightful products, which include French Door refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine, and lightwave oven, set new trends in the appliance industry.
LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.