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Press Release

02/13/2013

LG TO INTRODUCE NEXT GENERATION OPTIMUS L SERIES AT MOBILE WORLD CONGRESS

Popular L Series Upgraded to L SeriesII with Bold Design and Useful Features

Sydney, Feb. 13, 2013 – LG is staying true to its rich design heritage at this year’s Mo-bile World Congress (MWC) with the introduction of the Optimus L SeriesII. The widely successful L Series has evolved to include contemporary design aesthetics and innova-tions that improve on the original. With more than 10 million Optimus L Series phones sold globally in the first 10 months, LG’s L SeriesII looks to continue this momentum with its sophisticated style and differentiated features.

 

Optimus L Series


Optimus L SeriesII embodies the beauty of the first L Series but with a more refined touch. The design philosophy of L SeriesII has been enhanced to include four new de-sign elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and Smart LED Lighting on the home button*.

L SeriesII also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care*. QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalize a hotkey to launch any app such as the camera, browser, music player or even QuickMemo. Safety Care offers three options – Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice – which can be programmed to contact a loved one in case of an emergency.*

User experience is enhanced with the high-resolution IPS display* and extended capac-ity battery in the Optimus L SeriesII. What’s more, Dual SIM versions of the Optimus L SeriesII smartphone will enable customers to use one device for both business and per-sonal calls.

“LG has a history of pushing the envelope when it comes to style and LG’s Optimus L SeriesII builds on this heritage of design innovation,” said Lambro Skropidis, Marketing General Manager at LG Electronics Australia. “By evolving the sophisticated style and premium features of the original Optimus L Series, its sequel is expected to continue the popularity of the L Series.”

The Dual SIM version of the Optimus L7II will be the first of the new series to launch, making its debut in Russia this week. The Optimus L7II will include LG’s unique UX fea-tures such as QSlide and QuickTranslator. Availability of the Optimus L3II with 3.2-inch QVGA IPS display and 1,540mAh battery and the Optimus L5II with a larger 4.0-inch WVGA display and 1,700mAh battery will be announced at a later date.

*Features and specifications will vary by model and market

Optimus L7II Key Specifications:

• Chipset: 1GHz Dual-Core (Qualcomm MSM8225)
• Memory: Up to 4GB eMMC / 768MB RAM / Micro SD
• Display: 4.3-inch WVGA IPS
• Camera: Rear 8.0MP with LED Flash / Front VGA
• OS: Android 4.1 Jelly Bean
• Battery: 2,460mAh
• Size: 121.5 x 66.6 x 9.7 mm / 122.2 x 66.6 x 9.7 mm (Dual-SIM)

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

For further information or images, please contact:

Karina Darling
LG-One
02 8437 5307
karina@pulsecom.com.au

Carla Dovgan
LG-One
02 8281 3856
carla.dovgan@lg-one.com

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