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Press Release

12/30/2013

LG TO SHOWCASE NEW POCKET PHOTO 2.0 WITH ENHANCED PORTABILITY AT CES 2014

Slimmer Pocket Photo 2.0 is the Perfect On-the-Go Companion for Customising, Printing and Sharing Images

Pocket Photo 2.0 Insitu

Sydney, Dec, 30, 2013 — LG Electronics (LG) has globally announced that it will showcase its new Pocket Photo 2.0 (Model PD239) smart mobile printer at the 2014   International Consumer Electronics Show (CES) in Las Vegas from 7-10 January. LG’s latest Pocket Photo device provides wireless connectivity with NFC (Near Field   Communication) and Bluetooth®, enabling users to print 5.1 x 7.6 cm (2 x 3 inch) pictures from many of today’s tablets and smartphones. Compatible with Android and iOS, the versatile Pocket Photo 2.0 is an excellent travel companion.

While the availability of LG’s Pocket Photo 2.0 for the local Australian market will be determined in 2014, the CES 2014 showcase is yet another example of LG designing products that appeal to the needs of consumers.

The eye-pleasing LG Pocket Photo 2.0 is one of the smallest mobile photo printing devices currently on the market. The new version is 4mm thinner than its predecessor but manages to deliver more prints per charge. After downloading and installing the free Pocket Photo editing app, users can choose to wirelessly connect their smartphone or tablet and begin printing. Moreover, the LG Pocket Photo 2.0 prints pictures rendered at 313dpi.

LG has enhanced the editing features in the Pocket Photo app to let users experiment with an expanded range of customization options. A new set of filter effects has been added, as well as a clever frame augmentation feature. The updated app still offers the ability to embed QR codes in photos, which is a great way to connect a physical photograph with an online community or internet-based content. The creative and easy-to-use combination of app and device gives the Pocket Photo 2.0 the ability to both edit and print photographs without a computer.

The Pocket Photo 2.0 uses ZINK® technology, eliminating the need for expensive ink cartridges, ribbons or toner. ZINK printing technology utilizes heat to activate the necessary color-forming chemistry imbedded in each sheet of paper. Compared to conventional printing processes, ZINK’s inkless paper system produces less smearing. The Pocket Photo 2.0 can print up to 30 photos on a single charge.

“The simplicity, portability and compactness of the LG Pocket Photo 2.0 make it a fun, convenient and creative tool for people of all ages and a great gift for those that love sharing their photos,” said Lambro Skropidis, General Manager Marketing at LG Australia.

Pocket Photo 2.0 Range

Available in pink, jewel white and lime yellow, the new Pocket Photo is currently available in China, with availability for the Australian market to be determined in 2014.

 

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Media Contacts:

For further information please contact australia@lg-one.com

 

LG Electronics Home Entertainment

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays, and security systems for consumer and commercial markets.  Key product areas include OLED, Ultra HD, LEDLCD, and Plasma TVs, LED/LCD monitors, home theatre systems, Blu-ray Disc™ players, audio components, video players, and plasma display panels. While focusing on creating feature-rich devices, the company pursues stylish designs and pushes technological boundaries to improve the home entertainment experience for consumers.

 

LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment productsmobile phoneshome appliancescommercial displaysair conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.

For more information, please visit LG.com.au, or connect with us on Facebook.com/LGAustralia

 

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