LG TO SHOWCASE OLED TV LINEUP AT CES 2014
- LG 77EC9800 4K ULTRA HD OLED TV
Sydney, January 3, 2014 — LG Electronics (LG) has globally announced that it will showcase a comprehensive OLED TV lineup at the International Consumer Electronics Show (CES) in Las Vegas from 7-10 January, 2014. Visitors to the company’s booth at CES will have the opportunity to see LG’s impressive 77-inch ULTRA HD CURVED OLED (Model 77EC9800) TV along with the company’s 55 and 65-inch ULTRA HD CURVED OLED TV models. Also on display will be the elegant GALLERY OLED TV (Model 55EA8800).
The availability of the models being showcased has yet to be determined for the Australian market. Details are expected to be released in the near future.
“All of the exceptional OLED models we’re showcasing at CES 2014 offer remarkable picture quality and refined, modern aesthetics.” said Lambro Skropidis, General Manager Marketing at LG Australia. “Driving the evolution of television into the next generation, LG will continue to employ its technological and design expertise to bring impressive OLED TVs to market.”
Amazing Picture Quality
The 55, 65 and 77-inch ULTRA HD CURVED OLED TVs combine LG’s proprietary WRGB OLED technology and Ultra HD screen resolution (3840 x 2160 pixels) for a whole new level of picture quality and viewer immersion. Offering the viewer gorgeous, crisp images, the 77EC9800’s curved screen is supported by a beautiful leaf-shaped stand. Recognised as a standout product at CES, the company’s large 77-inch model is the recipient of the highly-prized Best of Innovations at the 2014 CES Innovations Awards.
The colour temperature of each pixel on the big 77-inch display is automatically controlled by the LG Color Refiner, resulting in brilliant colours. The TV’s infinite contrast ratio is adeptly managed by the company’s High Dynamic Range (HDR) algorithm.
For more viewing options, the 77EC9800 has been equipped with LG’s own ULTRA HD Engine Pro, which can upscale SD, HD or Full HD content to enjoy greater detail on a large screen. The upscaled results are even better than the company’s previous models due to the error-correction capabilities of the enhanced super resolution algorithm, which can help to reduce blurring from the upscaling process. The TV also incorporates Motion Estimation Motion Compensation (MEMC) to make the onscreen action appear smoother, clearer and more realistic.
Consumers will appreciate that LG’s ULTRA HD CURVED OLED TVs will be able to decode broadcast signals in both H.264 and HEVC H.265 formats, at 30p or 60p. A convenient built-in decoder makes it possible to display Ultra HD content from external devices connected via the TV’s HDMI, USB or LAN ports. Model 77EC9800 also incorporates LG’s newest smart TV platform, enabling consumers to enjoy a refreshingly simple and intuitive user experience.
Creative Concepts, Award Winning Products
Beautiful to behold, hidden behind the elegant frame of the GALLERY OLED TV is the Canvas Speaker, a powerful 2.2 channel, 100W forward-facing setup that provides a superb auditory experience. Honored with a CES 2014 Innovations Award, the artistically inspired EA8800 can create an art gallery out of your living room. The unit’s eGallery feature provides a variety of display modes that can be activated to create a specific mood. For instance, Gallery Mode turns the TV into a picture frame displaying some of the world’s most famous works of art while Healing & Remembering Mode helps to create a warm and inviting atmosphere through mood-lifting sounds and images.
Investing in the Future of OLED
To prepare for the imminent growth in demand for OLED TVs around the world, LG is establishing production bases in a number of countries outside Korea. The company has already completed the construction of new TV plants in Brazil, Poland, China and Thailand. An advanced facility in Mexico will commence operation this year producing OLED TVs for the North American market. Through the creation of this large-scale global OLED TV production network, LG is building an early lead in this next generation TV technology. With strategic bases serving local and surrounding markets, LG aims to reduce export costs and increase price competitiveness.
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LG Electronics Home Entertainment
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays, and security systems for consumer and commercial markets. Key product areas include OLED, Ultra HD, LED, LCD, and Plasma TVs, LED/LCD monitors, home theatre systems, Blu-ray Disc™ players, audio components, video players, and plasma display panels. While focusing on creating feature-rich devices, the company pursues stylish designs and pushes technological boundaries to improve the home entertainment experience for consumers.
LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.
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