LG TOPS ENERGY EFFICIENCY IN BOTTOM MOUNT REFRIGERATORS

Sydney, 26 March, 2014 – LG Electronics Australia (LG) today announced the availability of Australia’s most energy efficient Bottom Mount Refrigerators, with the company’s four new offerings being awarded an impressive 4 Star energy rating.  All of the new models feature a 450 Litre capacity, with the impressive energy efficiency rating being driven by LG’s Inverter Linear Compressor, which offers greater control of energy consumption, less vibration, and less noise than a conventional compressor system.

The four premium Bottom Mount models – two with water dispensers (GN-W450USL and GN-W450UPL) and two without (GN-450USL and GN-450UWL), come with an appealing ten year compressor parts warranty, reflecting the outstanding durability and reliability of the compressor.

In addition to the energy efficient Inverter Linear Compressor, LG’s latest range of Bottom Mount Refrigerators contain a number of innovations designed to offer further peace of mind to consumers. Bioshield™ technology reduces the growth of bacteria and mould on the seals, tempered glass bolsters shelf strength, and the deodoriser helps to absorb unpleasant odours.

The new LG Bottom Mount 450 Litre capacity refrigerators have also been designed with the Australian market in mind as the 700mm width and 1720mm height enables them to fit into most existing standard refrigerator cavities.

Lambro Skropidis, General Manager Marketing at LG Electronics Australia, said: “At LG we strive to achieve innovation, style and energy efficiency in all our products. With our Bottom Mount refrigerators we feel we have accomplished just that.”

Following year-on-year sales growth of eleven percent in 2013, the highly-competitive Bottom Mount category is now the second largest segment for refrigerators. The Bottom Mount design, which features the refrigerator on top of the freezer, is designed to reflect the fact that consumers use the refrigerator section more frequently than the freezer.

In recent years, LG has established a reputation for sleek, chic and sophisticated products. The Bottom Mount range continues that tradition, with consumers being able to choose between platinum, anti-fingerprint stainless, or white finishes, EZ Open or hidden pocket handles and the option of a chilled water dispenser.

With refrigerators being the one constant in household energy consumption, LG has worked to make energy efficiency a priority.  

“We know how important energy efficiency can be to the household budget and we’re delighted that all our hard work in developing the Bottom Mount Refrigerator has seen it recognised as the most efficient of its class in Australia,” Mr Skropidis said. “We’re also confident consumers will be delighted with the style, durability and elegance of the range.”

-ENDS-

Key Specifications for LG’s Bottom Mount Refrigerator Range: 

1.       GN-W450USL

  • - RRP – $1,799
  • - 450 Litre
  • - 4.0 star energy rated
  • - Smart Diagnosis™
  • - Inverter Linear Compressor
  • - Dual LED lighting
  • - Water dispenser
  • - EZ Open Handle
  • - Sliding Shelf
  • - Anti-Fingerprint Stainless (STS VCM)

2.       GN-W450UPL

  • - RRP – $1,749
  • - 450 Litre
  • - 4.0 star energy rated
  • - Smart Diagnosis™
  • - Inverter Linear Compressor
  • - Dual LED lighting
  • - Water dispenser
  • - EZ  Open Handle
  • - Sliding Shelf
  • - Platinum Finish

3.       GN-450USL

  • - RRP – $1,649
  • - 450 Litre
  • - 4.0 star energy rated
  • - Smart Diagnosis™
  • - Inverter Linear Compressor
  • - Dual LED lighting
  • - Pocket handle
  • - Sliding Shelf
  • - Anti-Fingerprint Stainless (STS VCM)

4.       GN-450UWL

  • - RRP – $1,499
  • - 450 Litre
  • - 4.0 star energy rated
  • - Smart Diagnosis™
  • - Inverter Linear Compressor
  • - Dual LED lighting
  • - Pocket handle
  • - Sliding Shelf
  • - White

For further details on the entire range, please contact the LG-One team. Additionally, for more information or stockists please visit the LG website at www.lg.com.au

# # #

Media Contacts:

For further information please contact australia@lg-one.com

LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is a global leader in the home appliance industry, and is dedicated to offering smart technology and trend-setting design by providing complete solutions that improve daily life.  LG’s insightful products, which includeFrench Door refrigeratorswashing machinesdishwashers, cooking appliances, vacuum cleanersbuilt-in appliances, and healthcare products, are designed to resonate with consumers around the world.  LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine, and lightwave oven, set new trends in the appliance industry.

LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment productsmobile phoneshome appliancescommercial displaysair conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.

For more information, please visit LG.com.au, or connect with us on Facebook.com/LGAustralia

Hi Res Images: