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Press Release

05/27/2008

LG TREATS CUSTOMERS WITH ADDED BONUS

Continuing to make life good for its customers, LG is adding sophistication and intuitive design to homes by offering a bonus LCD TV Monitor with every purchase of participating LG Side by Side or French Door Fridges. The eight week promotion is available nationally and all customers who purchase participating products from LGs refrigeration range will receive an LG 22 LCD TV Montior valued at MRP $799 or an LG 19 LCD TV Montior valued at MRP $599 (with the purchase of models GC-L197NFS & GC-B197STS).

Sydney, 14 May 2008: Continuing to make life good for its customers, LG is adding sophistication and intuitive design to homes by offering a bonus LCD TV Monitor with every purchase of participating LG Side by Side or French Door Fridges. The eight week promotion is available nationally and all customers who purchase participating products from LGs refrigeration range will receive an LG 22 LCD TV Montior valued at MRP $799 or an LG 19 LCD TV Montior valued at MRP $599 (with the purchase of models GC-L197NFS & GC-B197STS).

Already a leader in style and contemporary design, the LG Side by Side and French Door refrigeration range features advanced cooling technologies, with a number of products including additional features such as touch LCD display and an in-door ice maker. Combine this with news of the limited edition bonus LCD TV Monitor and consumers have yet another reason to bring LG into their home. The refrigeration range showcases the stand-out design and technology that customers have come to expect from LG, said Glacel Lubrin, Category Manager, Whitegoods, LG Electronics Australia. We are pleased to be able to use the popularity of our Side by Side and French Door Fridges to offer an added bonus to our customers so they can experience more from the LG brand. Participating products include:

PARTICIPATING LG PRODUCT MODEL NUMBER BONUS GIFT LG SIDE BY SIDE FRIDGE GR-G227TVS LG 22 LCD TV MONITOR LG SIDE BY SIDE FRIDGE GR-P257STB LG 22 LCD TV MONITOR LG SIDE BY SIDE FRIDGE GR-P257SVB LG 22 LCD TV MONITOR LG SIDE BY SIDE FRIDGE GR-P227STG LG 22 LCD TV MONITOR LG SIDE BY SIDE FRIDGE GR-L227STG LG 22 LCD TV MONITOR LG FRENCH DOOR FRIDGE GR-L218STB LG 22 LCD TV MONITOR LG SIDE BY SIDE FRIDGE GR-B227STS LG 22 LCD TV MONITOR LG SIDE BY SIDE FRIDGE GC-L197NFS LG 19 LCD TV MONITOR LG SIDE BY SIDE FRIDGE GC-B197STS LG 19 LCD TV MONITOR

To redeem the offer, customers must purchase the selected LG Fridge from participating retailers during the promotional period 12th May  30th June 2008. Customers must send their completed claim forms and proof of purchase to the address provided no later than 15th July 2008. LG will send the LG LCD TV Monitor to the customer within 12 weeks of receiving the valid claim form. The promotion will be supported by in-store merchandising and co-branded material for participating retailers. For more information please visit the LG website at www.lg.com.au or call 1800 725 375 for stockists.

ENDS

About LG Electronics

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

For further information, images or to organise an interview please contact:

Nicole Thurston, Burson-Marsteller Tel: 02 9928 1504 (direct) Mob: 0401 677 178 Email: nicole.thurston@bm.com Fax: 02 9928 1557 Michelle Bartolo, Burson-Marsteller Tel: 02 9928 1538 (direct) Mob: 0408 026 165 Email: michelle.bartolo@bm.com Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd 2 Wonderland Drive, Eastern Creek NSW 2766 Phone: (02) 8805 4000

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