LG UNVEILS NEW COOKING RANGE AT GOOD FOOD & WINE SHOW
LG Electronics Australia (LG), a leader in home appliance technology and innovation, officially unveiled its new range of integrated kitchen appliances at the Sydney Good Food and Wine Show over the weekend.
|Sydney, Australia 6 July 2009 - LG Electronics Australia (LG), a leader in home appliance technology and innovation, officially unveiled its new range of integrated kitchen appliances at the Sydney Good Food and Wine Show over the weekend.||
Sydney Good Food and Wine Show 2009
|The integrated appliances - designed to complement LG's existing cooking range - were on display at the show, and introduced consumers to LG's smooth, clean lines that ensure the ultimate in sleek kitchen design.|
|The sophisticated appliances consist of a refrigerator, freezer, dishwasher and microwave. These built-in appliances can be integrated into any modern kitchen by matching the cabinetry design. The launch takes LG's cooking range to the next level - now featuring Freestanding Cookers, Double and Wide Ovens and integrated products that offer superior performance and the latest in European design.|
|Throughout the Good Food and Wine Show, high profile chefs such as Gordon Ramsay, Matt Moran, Toby Puttock and George Calombaris and Gary Mehigan from MasterChef took advantage of LG's innovative cooking technologies by hosting cooking demonstrations inside the LG Celebrity Theatre.|
|Stan Bilinski, Senior Category Marketing Manager, LG Electronics, comments: "The high profile of the Good Food and Wine Show provides a great platform for LG to position itself as a major player in the cooking category.|
|"We have made a significant investment in our cooking category this year and are excited to showcase our new range at such a popular event. Consumers have come to expect a high level of style, sophistication and technology from LG and we are pleased to be able to offer this high standard yet again with our new range of kitchen and cooking products," adds Bilinski.|
|With consumer trends showing an increase in stay-at-home cooking and a return to entertaining in the home, consumers are becoming increasingly focused on the importance of making the kitchen the hub of the household. They are looking for appliances that are reliable, provide smart technology as well as functionality, in a design that fits the style of their kitchen. LG's new cooking appliances reflect these consumer needs and provide a stylish solution for consumers.|
|For additional information on LG's new cooking range please call 1800 54 4357 or visit www.lg.com.au|
|About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and >video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
|About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
|For further information, images or to organise an interview please contact:|
|Nicole Thurston, Burson-Marsteller
Tel: 02 9928 1584 (direct)
Mob: 0401 677 178
Fax: 02 9928 1557
|Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Fax: 02 9928 1557
|Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000