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Press Release

10/01/2009

LG UNVEILS WORLD FIRST 3G TOUCH WATCH PHONE

The stuff of boyhood adventure realised – LG Electronics, a global leader in design and technology is giving you the opportunity to unleash the ‘under-cover agent’ within with the release of its new, exclusive Touch Watch Phone this December.

Bring Your Childhood Secret Agent Dreams to Life
Sydney, Australia, 1 October 2009: The stuff of boyhood adventure realised - LG Electronics, a global leader in design and technology is giving you the opportunity to unleash the 'under-cover agent' within with the release of its new, exclusive Touch Watch Phone this December.
The world's first market-ready Touch Watch Phone (LG-GD910) is a stylish, wearable watch phone that features a full touchscreen interface, 3G capabilities and video calling. Combine this with the fact that only a limited quantity of the Touch Watch Phones are making their way to Australia, and you have a product guaranteed to be sought after by tech-savvy consumers and at the top of Christmas wish-lists this December.
The innovative watch phone is a follow-up to the prototype that LG unveiled at Consumer Electronics Show (CES) in 2009 which has created a buzz amongst trend-setters world-wide. Finally here in Australia, the Touch Watch Phone features the cutting-edge technology LG is renowned for.
It is the first touch watch phone in the world to feature 7.2 Mbps 3G HSDPA compatibility, enabling high-speed data transmission and video calls using the built-in camera.
"The new 3G Touch Watch Phone is stylish, sophisticated and undeniably fun. This exclusive and unique product gives people the chance to live out their childhood dreams of owning a watch phone similar to those made famous by many legendary secret agents and fictional spy's!" said Nathan Dunn, General Manager, Mobile Communications, LG Electronics Australia.
"This Watch Phone again pushes LG to the forefront of mobile innovation and highlights our commitment to continuing to develop new products and technologies that set the trends in the telecommunication industry. It also adds the convenience of not having to hunt for your phone in your bag or having to carry a device in your back pocket," Dunn said.
Voice recognition features, which can be used with or without a Bluetooth headset, make it easier to place calls and look up contacts. Text to Speech (TTS) reads text messages and other information out loud for even greater convenience. The phone also includes Bluetooth and a built-in speaker for playing back music. A large phonebook and scheduler help with organisation.
The LG Watch Phone has a stylish curved tempered glass face, high quality metal casing and is a mere 13.9mm thick. Sending text messages, making video or voice calls, and of course keeping accurate time, is all achieved using the phone's touchscreen interface on its 3.63cm (1.43-inch) screen and LG's intuitive Flash Interface.
The LG Touch Watch Phone is available from December for RRP $2,299.
Coming soon to the LG website www.lg.com.au or call 1300 LG CARE (1300 542 273) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit ww.lge.com.au.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.
For further information, images or to organise an interview please contact:
Alexandra Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557
Charlotte Ferrand, Burson-Marsteller
Tel: 02 9928 1579 (direct)
Mob: 0406 578 771
Email: charlotte.ferrand@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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