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Press Release

07/03/2008

LG VOTED MOST TRUSTED WHITEGOODS BRAND 2008

LG Electronics has been named Australia’s Most Trusted Brand – Whitegoods in the Reader’s Digest Australia’s Most Trusted survey. The survey of 750 end consumers, conducted by Reader’s Digest Australia, uncovers Australians’ attitudes on the most trustworthy professions, people and brands and the level of importance they place on trust when choosing a brand to buy.

Sydney, 1 July 2008: LG Electronics has been named Australia’s Most Trusted Brand – Whitegoods in the Reader’s Digest Australia’s Most Trusted survey. The survey of 750 end consumers, conducted by Reader’s Digest Australia, uncovers Australians’ attitudes on the most trustworthy professions, people and brands and the level of importance they place on trust when choosing a brand to buy.

The survey revealed that LG scored the highest level of trust within the whitegoods category. This demonstrates the company’s high consumer satisfaction levels and effective branding. Glacel Lubrin-Zabat, Category Manager, Whitegoods LG Electronics was honoured when LG was awarded Australia’s Most Trusted Brand within the whitegoods category.

“LG invests heavily in research and development to ensure our customer’s feel confident that LG products will deliver on both style and performance. “We are proud that our commitment to customer satisfaction is recognised by consumers. We are looking forward to providing timely and relevant innovations to maintain the trust we have earned from our customers,” said Ms Lubrin-Zabat.

LG was also voted a top performer in the highly competitive category of mobile phones. LG’s performance in both categories highlights the emotional connection that the brand has developed with its customers.

For more information please visit the LG website at www.lg.com.au or call 1800 725 375 for stockists.

ENDS

About LG Electronics

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

For further information, images or to organise an interview please contact:

Nicole Thurston, Burson-Marsteller Tel: 02 9928 1504 (direct) Mob: 0401 677 178 Email: nicole.thurston@bm.com Fax: 02 9928 1557 Nea Pilgrim, Burson-Marsteller Tel: 02 9928 1524 (direct) Mob: 0431 091 391 Email: nea.pilgrim@bm.com Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd 2 Wonderland Drive, Eastern Creek NSW 2766 Phone: (02) 8805 4000

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