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Press Release

01/12/2010

LG WILL FIND THE WORLD'S FASTEST TEXTER'S

LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced Team Australia will be heading to New York to battle it out against the rest of the world in the ultimate texting (SMS) competition - the LG Mobile World Cup. The winning team will receive $100,000 USD, a trophy and the title of The World’s Fastest Texter’s.

Sydney, Australia, 12 January 2010 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced Team Australia will be heading to New York to battle it out against the rest of the world in the ultimate texting (SMS) competition - the LG Mobile World Cup. The winning team will receive $100,000 USD, a trophy and the title of The World's Fastest Texter's.
In a final twist of the competition Jian Li, who was crowned Australia's fastest texter in the LG National Texting Championship last year, will be joined by Paige Gallagher, who was a runner up in the Australian championship. In accordance to the rules of the competition, Jian will compete using a mobile phone with a QWERTY keypad, whilst Paige will compete using an alphanumeric phone.
"As a leader in mobile communications, LG strives to provide the latest in mobile phone technology. LG's QWERTY and alphanumeric devices make keeping in touch with friends and family a fast and convenient experience when texting, emailing or using social networking sites," said Nathan Dunn, General Manager, Mobile Communications, LG Electronics Australia. "We are very excited that Jian and Paige will be representing Australia in the LG Mobile World Cup, and wish them the very best of luck."
The Grand Final will be held on 14th January 2010 at the impressive Gotham Hall in Manhattan. To win the competition, Team Australia will have to prove their texting prowess against Argentina, Brazil, Canada, Indonesia, Mexico, Portugal, Russia, South Africa, South Korea, Spain and the USA. Each country will compete in three rounds, each comprising of five different challenges based around texting.
Jian Li has been practising hard in the lead-up to the Grand Final. "I'm very excited, I can't wait to go to New York! I'm a bit nervous too," she said. "I used an LG Xenon GR500F QWERTY phone in the Australian championship, which helped me to text even faster and was really easy to use. Hopefully I can beat my best time so far in New York!"
The official competition phones include the LG GW520 (QWERTY) and the New Chocolate Slide (alphanumeric). Featuring a slide-out QWERTY keyboard, the GW520 ensures fast and accurate texting. The GW520 also features a 3-megapixel camera and direct access to social networking sites. The sleek and seamless New Chocolate Slide mobile phone features a sliding alphanumeric keypad for easy mobility, as well as a 5-megapixel camera with Text Scan function and Widget Hotkey.
As this is the first time Australia has entered the LG Mobile World Cup, the team will certainly be up against some tough competition. Judging by their performance so far, Jian and Paige are more than ready to take up the challenge.
To show your support, visit the team at National Texting Championship on Facebook or on Twitter.
Good luck Team Australia!
Team Australia will be available for media interviews throughout and following the event. To arrange an interview time, or for more information about the LG Mobile World Cup, please contact Burson-Marsteller on the details below. For more information about LG's range of mobile phones, please visit the LG website at www.lg.com.au or call 1300 LG CARE (1300 542 273) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.
For further information, images or to organise an interview please contact:
Alexandra Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557
Charlotte Ferrand, Burson-Marsteller
Tel: 02 9928 1579 (direct)
Mob: 0406 578 771
Email: charlotte.ferrand@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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