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Press Release

02/27/2012

LG WOWS THE WORLD AGAIN WITH OPTIMUS 3D MAX AT MWC 2012

Sydney, Monday 27 February, 2012 – Following in the footsteps of last year’s glasses-free 3D smartphone, LG Electronics (LG) has unveiled the Optimus 3D Max. With powerful 3D technology and an even sleeker design, the Optimus 3D Max provides a complete 3D entertainment platform, marking a big leap forward in 3D technology.

Sydney, Monday 27 February, 2012 – Following in the footsteps of last year’s glasses-free 3D smartphone, LG Electronics (LG) has unveiled the Optimus 3D Max. With powerful 3D technology and an even sleeker design, the Optimus 3D Max provides a complete 3D entertainment platform, marking a big leap forward in 3D technology.

“The Optimus 3D Max was borne from LG’s constant efforts to bring the entertainment experience of the consumer to a higher level,” said Brad Reed, Senior Marketing Manager, LG Electronics (Mobile Communications). “The introduction of the Optimus 3D last year ushered in a new era for smartphones and Optimus 3D Max is real proof of LG’s commitment to portable 3D entertainment.”

LG Optimus 3D Max is equipped with diverse innovations and offers users advancements including:
 
True Performance Muscle with Latest Mobile Technologies
LG Optimus 3D Max is a powerful smartphone in both 2D and 3D mode and a pleasure to view with LG’s brightened display. 3D’s network speed has been also improved to HSPA+ 21Mbps.

 3D Entertainment Features with Improved 2D-3D Compatibility
Users can convert Google Earth, Google Maps and other road views into 3D using the enhanced 3D converter. Furthermore, 3D photos and videos can also be viewed in a single-screen mode in 2D, using the 3D Hot Key mounted on the side of the phone to easily toggle between 2D and 3D. LG plans to continue expanding video content, applications and games optimised for the 3D Converter available from the 3D Zone at LG SmartWorld.

Excellence in Design with a Slimmer and Lighter Body
The premium design of the LG Optimus 3D Max comes from LG’s commitment to detail. LG focused on enhancing the finer details by keeping the essentials and eliminating everything else. Measuring only 9.6 mm in width and weighing 148 grams, the lean body with metallic and rounded edges incorporates the best 3D features in addition to desirable 2D features. The Optimus 3D Max includes 3D-style cubicle icons which users can customise with their own photos through the Icon Customiser.

The Optimus 3D Max will first launch in Korea in March and will gradually roll out in other markets starting in Europe. The device will receive an upgrade to Android 4.0 Ice Cream Sandwich from Android 2.3 Gingerbread shortly after launch.

Australian availability and release timings are under discussion with local network operators and retailers.  Further details will be provided when local supply details are finalized.

Key Specifications:

o Chipset: 1.2GHz Dual-Core processor (OMAP4430)
o Display: 4.3-inch 3D WVGA Display with Corning® Gorilla® Glass 2
o Memory: 8GB Internal Storage, 1GB Internal Memory
o Camera: 5MP Dual-lens
o OS: Android 2.3 Gingerbread
o Battery: 1,520 mAh
o Others: HSPA+ 21Mbps
o HDMI connection 2D/3D TV/monitor up to 1080p via MHL
o DNLA for wireless connection with TV/PC (3D video also supported)
o NFC Support

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LG PR Contact

Lena Sachs
LG-One Australia
Lena.sachs@lg-one.com
02 8281 3875

Caroline Bligh
LG-One Australia
Caroline.bligh@lg-one.com
02 8281 3816

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit
www.lg.com.au/MobilePhones or join LG Australia’s Facebook page, found at: http://www.facebook.com/LGAustralia.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimised mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

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