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Press Release

01/13/2009

LGE AUSTRALIA ANNOUNCES APPOINTMENT OF NEW MANAGING DIRECTOR

Leading consumer electronics company LG Electronics Australia has announced the appointment of a new Managing Director, Mr Soon Kwon, who will commence his role in early January 2009. Previously, Mr Kwon was Corporate Marketing Vice President of LGE Korea in charge of Overseas Marketing of Major Appliances and brings a wealth of experience to LGE Australia, having spent considerable time in many senior positions within LGE in the USA and Canada.

Sydney, 19 December, 2008- Leading consumer electronics company LG Electronics Australia has announced the appointment of a new Managing Director, Mr Soon Kwon, who will commence his role in early January 2009. Previously, Mr Kwon was Corporate Marketing Vice President of LGE Korea in charge of Overseas Marketing of Major Appliances and brings a wealth of experience to LGE Australia, having spent considerable time in many senior positions within LGE in the USA and Canada.

Mr Kwon succeeds outgoing Managing Director, Mr. Daniel Shin, who is returning to LGE’s Korean Headquarters, after a three-year tenure, to become Team Leader of Global Sales Management for the Refrigeration Division. LG Electronics paid tribute to Mr. Shin’s significant contribution to the business in Australia since taking position of Managing Director in 2006. “Mr. Shin’s commitment to driving market leadership, sales and brand growth in Australia has been significant and ensured the company is in the best possible position to respond to market trends” said Woody Nam, President and CEO of LG Electronics Asia, “On behalf of LGE I would like to thank Daniel and we all wish him well in his future endeavours.”

LGE Australia is delighted to have secured such a high calibre executive to lead the company through its next stage of growth. “Mr Kwon’s appointment will help secure further growth in this market and ensure, during challenging times, LGE Australia is in the best possible position to respond to market needs and movement,” said Woody Nam. Photography and a biography of Mr Soon Kwon are available upon request.

ENDS

About LG Electronics

LG Electronics (KSW: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37/7 billion and overseas sales of US$32.6 billion (86% of total sales), LG Electronics employs more than 85,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information please visit www.lg.com

For further information, images or to organise an interview please contact:

Emma Kirkaldy,Burson-Marsteller

Tel: 02 9928 1518 (direct)

Mob: 0423 631 002

Email: emma.kirkaldy@bm.com

Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd

2 Wonderland Drive, Eastern Creek NSW 2766

Phone: (02) 8805 4000

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