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Press Release

07/20/2009

LG'S APPLICATION STORE GOES LIVE

LG Electronics (LG), a worldwide technology and design leader in mobile communications, has launched a beta version of their online application store to enhance the mobile experience of its handset users. The LG Application Store (http://www.lgapplication.com) will first be introduced in Asia with the service being expanded to 24 countries including Australia. LG expects to offer up to 2,000 applications on its site by the end of year with at least 100 programs available free of charge to LG handset users.

Quality-controlled applications designed for LG feature and smart phones

Sydney, Australia, July 20, 2009 - LG Electronics (LG), a worldwide technology and design leader in mobile communications, has launched a beta version of their online application store to enhance the mobile experience of its handset users. The LG Application Store (http://www.lgapplication.com) will first be introduced in Asia with the service being expanded to 24 countries including Australia. LG expects to offer up to 2,000 applications on its site by the end of year with at least 100 programs available free of charge to LG handset users.

"As we've announced earlier, LG is planning to invest heavily in the smartphone market going forward, with ten smartphones being introduced this year alone" said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. "As the trend has shown, the appeal of smartphones is in the diversity and usefulness of the applications. Opening our own Application Store will allow us to offer the best content and applications for our devices so that LG phone owners will get the best possible ownership experience."

To ensure that the applications available in LG's Application Store is of the highest quality, both LG and content providers will ensure that all software undergo rigorous quality testing before they are made available for download to ensure "bug-free" operation.

"It's important to understand that unlike other mobile phone manufacturers, LG's Application Store is not intended to be a new or separate business model," added Dr. Ahn. "It's an added-value service that comes with LG's high-end phone and smartphone ownership. And unlike other mobile phone online stores, LG's intention is not to censor the type of applications that are available to our customers but only to ensure that they meet the high standards for quality and compatibility."

Associated with the LG Application Store is the LG Mobile Developer Network (http://developer.lgmobile.com), a website specifically designed for third party software developers of LG mobile phones. Since its opening last October, the site has been significantly renovated with enhanced contents and functionality. The number of applications is expected to expand even further over time as developers will be given added incentives. At the website, developers can develop and share widgets and test their applications through Virtual Developer Lab (VDL) and Over-The-Air (OTA) downloads. Currently the website supports Java SDK and for widgets, it will support VDL, OTA downloads by the end of the year for compatible devices on the global market.

The LG Application Store's beta launch coincides with the introduction at the end of July of the LG-GM730, the newest LG smartphone which has been showcased during CommunicAsia in Singapore last month.

To access the LG Application Store, users can either visit www.lgapplication.com and download applications to a computer or directly access the shop from LG-GM730 by flicking horizontally on the "Quick Key Box" at the bottom of the home screen and tapping the App icon. Feature phones from LG will be able to access the LG Application Store in the future.

The LG Application Store will remain in beta test stage until further notice.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

For further information, images or to organise an interview please contact:

Alexandra Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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