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Press Release

07/21/2009

LG'S GM730: SMART. FRIENDLY. ADVANCED.

LG Electronics (LG), a global leader and technology innovator in mobile communications, today announced the launch of LG-GM730f, its newest handset in LG's smartphone line with advanced features that are also easy to use. The LG-GM730f will be available in Australia exclusively through the Telstra channel and will be upgrade able to Windows Mobile® 6.5 when it is launched later this year.

Introducing a new direction for phones with user-friendly, smart technology
Sydney, Australia, 21 July 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, today announced the launch of LG-GM730f, its newest handset in LG's smartphone line with advanced features that are also easy to use. The LG-GM730f will be available in Australia exclusively through the Telstra channel and will be upgrade able to Windows Mobile® 6.5 when it is launched later this year.
The LG-GM730f was designed for fast and easy operation so users can experience the latest smartphone features without spending too much time or effort with the user manual.
"We are delighted to have the opportunity to launch LG's latest smartphone in Australia. The LG GM730fpromises to be an exceptional model to enter the smartphone market with thanks to the combination of Windows Mobile and our new S-Class UI," said Nathan Dunn, General Manager,Mobile Communications, Australia & New Zealand, LG Electronics Australia. "This unique combination makes the LG-GM730f one of the most functional and easy to use smartphones ever created."
"It's great to see the extended LG and Microsoft alliance come to fruition with the launch of the stylish LG GM730f smartphone," said Grace Kerrison, Director, Mobile Communications Business, Microsoft Australia. "Combining LG's technology and design leadership with the Windows Mobile platform has resulted in a great phone that will enable consumers to stay connected with people, information and services they care about most."
Enhanced User Friendly Operation
LG's S-Class UI is designed to make smartphones easier to use while still delivering the advanced,familiar capabilities of Windows Mobile. Built-around a 3D cube layout, the S-Class UI eliminates nested menus wherever possible, providing more direct access to features and applications. A simple flick of a finger rotates the cube so that any one of its five faces can be accessed instantly.
LG-GM730f's multitasking environment allows users to run a number of applications simultaneously in separate windows without having to stop one task to start another. "Cut and paste" allows users to copy content from the internet and paste it into documents or send it via email.
What makes the S-Class UI and Windows Mobile combination so easy to use is that features and applications on the LG-GM730f are so well integrated. Email, for example, is easier to set up and use because the phone's schedule and contact lists are connected. This means users can send and receive messages using less key presses than on regular smartphones. Writing and sending an email to an address already in the contact list is just one tap away. Folders from Outlook on home or office computers sync perfectly with the LG-GM730f which means the information on any device is the most current one. Push email means instant notification of incoming messages, eliminating the need to log in manually and check for new mail.
Smartphone Features in Slim and Sleek Packaging
Smartphones are known primarily as tools for business but the LG-GM730f is capable of much more. Advanced multimedia features such as a 5 megapixel camera, MP3 player, A-GPS, stereoBluetooth and an accelerometer make this phone a full-featured entertainment device.
The LG-GM730f incorporates LG's signature style with a slim, seamless profile and smooth, stylish rounded edges. At just 11.9mm and highlighted by an elegant chrome band, this slim handset is the perfect on-the-go device for new as well as experienced smartphone users. Despite its small size, the LG-GM730f still manages to pack in all the essential productivity software with room to spare.
The LG-GM730f will be available from 28 July, available exclusively through Telstra on their $80plan*.
For more information please visit the LG website at www.lg.com.au/mobile or call 1800 LG HELP (1800 544 357) for stockists.
* Contact Telstra for pricing terms and conditions
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communication sand information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.
For further information, images or to organise an interview please contact:
Alexandra Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557
Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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