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Press Release

01/07/2013

LG’S INGENIOUS SQUARE-SHAPED ROBOTIC VACUUMS TO ENTERTAIN AT CES 2013

LG ROBOKING SQUARE with Corner Master and Dual Eye 2.0™ Cameras Will Perform at This Year’s CES

Sydney, Jan. 7, 2013 - LG Electronics (LG) will showcase its newest square robotic vacuum cleaner in a most creative fashion at the Consumer Electronics Show (CES) from January 8-11 in Las Vegas.

A highly trained troupe of ROBOKING SQUARE units will demonstrate their incredible maneuverability with a well-choreographed dance routine at select times over the period of the show. Aside from possessing superb dance skills, the ROBOKING SQUARE offers a significant upgrade in cleaning performance, thanks primarily to LG’s newly designed Corner Master. This advanced feature set includes improved sen-sors and longer brushes, enabling it to reach the hard-to-get-to places that conventional cleaners just can’t. Ultrasonic and infrared sensors detect obstacles to avoid, while the vacuum’s Dual Eye 2.0™ cameras accurately scan and map rooms even when the lights are turned off.

“From the beginning LG jumped into this project with the realization that consumer’s rooms aren’t round, they’re rectangular,” said Phillip Anderson, Head of Public Rela-tions for LG Australia. “In practically every house around the world, rooms have right-angle corners, so it made perfect sense to LG’s design team to develop a vacuum that takes this into account. The ROBOKING SQUARE makes cleaning the hard-to-reach places easier.”

ROBOKING SQUARE cleans effectively and efficiently thanks to Corner Master, which is comprised of two long brushes, Corner Detecting Sensors and the cleaner’s ef-ficient shape. With its more angular form and newly designed brushes that have been lengthened by 1.5cm, the ROBOKING SQUARE can remove dust and dirt from corners. The Corner Detecting Sensors enable the smart cleaner to pinpoint its exact location in the home, telling it when to turn or if it has reached the edge of a room.

Robotic cleaners typically have only one camera. The advanced ROBOKING SQUARE uses two improved cameras (Dual Eye 2.0™) to plot out a smarter, faster and more effi-cient cleaning route. Taking several images per second, the upper and lower cameras ef-fectively scan ceilings, walls and floors, even in the dark. This information is then ana-lyzed by ROBOKING SQUARE to generate smarter mapping. At the same time, mul-tiple sensors detect all obstacles within a 180 degree field, taking a myriad of surface images for collision-free operation. The ROBOKING SQUARE also features a Learn-ing Function which enables it to recognise areas it has previously cleaned. This helps it to remember the positioning of objects or to sense when an area is already clean, mini-mising unnecessary repetition.

Low noise level of just 60dBA means the ROBOKING SQUARE can clean when you’re watching TV, talking on the phone or reading. With a height of less than 90mm, the unit’s slimmed-down profile enables it to move around the home with ease, even under most furniture.

The LG ROBOKING SQUARE makes cleaning more convenient because it requires less frequent emptying thanks to the larger capacity Easy-out Dust Bin, which is posi-tioned at the top of the cleaner for quick and easy removal. The larger and upgraded HEPA filter also enables it to separate dust particles from the air more thoroughly, while also helping eliminate unpleasant odours. Turbo Mode lets users manually adjust the cleaner to best match the characteristics of their flooring and Smart Turbo Mode au-tomatically detects the type of flooring and changes its own settings for best perfor-mance.

Users will further enjoy a host of convenient features such as Voice Guidance, which includes over 90 voice alerts as well as Smart Diagnosis that troubleshoots problems more easily. Additionally, the improved battery holds more charge, meaning owners of the LG ROBOKING SQUARE can enjoy extended periods of worry-free automated cleaning.

Key Specifications:

- Corner Master
- Dual Eye 2.0™
- Easy-out Dust Bin
- Noise level 60dBA
- HEPA 11 Filter
- Smart Turbo
- Learning Function
- Voice Guidance
- Long-lasting Battery

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LG PR Contact

Carla Dovgan
LG-One Australia
Carla.Dovgan@lg-one.com
02 8281 3856

Lexi Penfold
LG-One Australia
Lexi.Penfold@lg-one.com
02 8281 3234

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG comprises four business units – Home Entertainment, Mobile Communica-tions, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.

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