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Press Release

06/12/2009

LG's NEW TRUMOTION 200HZ LH50 LCD TV

LG Electronics Australia (LG), a major player in the global flat panel display market, announced the launch of the LH50 LCD TV with full HD TruMotion 200Hz technology. Combined with LG's full HD 1080p and Super IPS panel technology, TruMotion 200Hz creates crystal clear images with true-to-life movement, even during the fastest moving onscreen action through advanced scanning backlight technology.

- Transforming the TV viewing experience -  
Sydney, Australia, 11 June 2009 - LG Electronics Australia (LG), a major player in the global flat panel display market, announced the launch of the LH50 LCD TV with full HD TruMotion 200Hz technology. Combined with LG's full HD 1080p and Super IPS panel technology, TruMotion 200Hz creates crystal clear images with true-to-life movement, even during the fastest moving onscreen action through advanced scanning backlight technology.
LG's full HD TruMotion 200Hz technology is different from other 200Hz technologies. Others use an interpolation system which creates "new frames" between each true frame. These interpolated frames are the TV's best guess as to what should appear. In contrast, LG's TruMotion 200Hz employs a different approach involving frame insertions plus scanning backlight technologies. By flashing on and off, the backlight produces actual black frames between true and inserted frames therefore reducing motion blur, increasing sharpness and improving contrast levels in dark scenes.
"The LG LH50 is transforming the TV viewing experience with the latest full HD and TruMotion 200Hz technologies, superb features and a minimalist design that accentuates any living room," said Warren Kim, TV Category Manager, LG Electronics Australia. "LG is recognised for its ability to perfectly balance smart technology and stylish design in products that fit consumers' lifestyles. Our LH50 is exceptional at this."
The LH50 is designed to offer incredible picture quality straight out of the box, but also allows real enthusiasts to fine tune the picture even further. Picture Wizard, preset AV modes and 24p Real Cinema work together to optimize the LH50's picture quality for all types of programming including sports, movies, games and more.
The LH50 is also compatible with the latest digital formats and offers an array of convenient inputs. This includes HD DivX and USB 2.0 compatibility, which make it easy to watch high resolution movies and other video downloads. Four HDMI v1.3 ports allow multiple HD or full HD sources to be connected while ensuring the highest level of clarity and compatibility.
Great sound is just as important as great picture for true viewing enjoyment. The LH50 uses LG's unique Invisible Speaker and Clear Voice II technologies to create optimal sound quality. Audio expert Mr. Mark Levinson helped tune LG's Invisible Speakers, which use the entire front of the TV as a sounding board, to create deep and dramatic sound without the need for unsightly speaker grilles. Clear Voice II enhances the sound of the human voice, making it easier to hear over the background noise.
LG recognizes that the way its TVs affect the environment is just as important as how they look, sound and perform which is why the LH50 includes Smart Energy Saving Plus.
The Smart Energy Saving Plus incorporates the Backlight control function, Screen-off function, Mechanical power-off and Intelligent Sensor.
The backlight control function controls the brightness of the TV allowing adjustment for brightness better suited for the viewing environment. The screen off function lets you switch off the screen while keeping the sound or music alive. Extra energy saving can be made with the use of the Mechanical OFF switch which reduces power consumption to almost zero watts. Added to these functions is the Intelligent Sensor function that controls automatically the brightness and the colour of the picture in accordance with the brightness and the colour of the viewing area.
The LH50 looks great, whether on or off, thanks to a minimalist design that help it fit into any room. It is one of the slimmest TVs on the market and has a glossy black sheen that is sophisticated and timeless. Edge accents and a breathing LED light on the power button give the TV a sense of life. Specifications
  • TruMotion 200Hz
  • Full HD (1920* 1080)
  • Picture Wizard
  • AV Mode
  • 24p Real Cinema (5:5 pull down)
  • Expert Mode (ISF Ready)
  • HD DivX
  • 4 HDMI Inputs
  • USB 2.0
  • Clear Voice II
  • Invisible Speaker
  • 10W + 10W (4 two-way Speakers)
  • Smart Energy Saving Plus


  • The LH50 is available in five screen sizes; 55LH50YD (55inch) SRP $4,799, 47LH50YD (47inch) SRP $3,999, 42LH50YD (42inch) SRP $2,999, 37LH50YD (37inch) SRP $2,199 and the 100Hz model 32LH50YD (32inch) SRP $1,799. Models available now with exception of 55LH50YD available at the end of June '09.
    For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
    LG Electronics Enters Marketing Alliance with Transformers: Revenge of the Fallen
    LG Electronics, a global leader and technology innovator in consumer electronics, today revealed a multi-faceted marketing campaign across Australia on the back of the June release of the highly anticipated film 'Transformers: Revenge of the Fallen.' Dubbed 'Time for Change', the campaign focuses on promoting the theme of advanced technology prevalent throughout the film and in the next generation of LG Electronics products. The campaign will be launched in the key Asian markets of Australia, Indonesia, Malaysia, the Philippines, Singapore and Thailand.
    LG Electronics Australia will leverage the 'Time for Change' campaign to assist in launching their latest range of cutting edge LCD TVs, LH50.
    "LH50 is the ultimate TV to watch fast paced action movies such as 'Transformers' on Blu-ray, so there is great synergy between the two. We are excited to be working with Paramount Pictures Australia on a local level on what is sure to be a breakthrough campaign in Australia and several other markets around the world," said Warren Kim, TV Category Manager, LG Electronics Australia.
    To increase awareness of LH50 and its key features, including the innovative TruMotion 200Hz and Smart Energy Saving Plus technologies, LG will be implementing an extensive online campaign and consumer promotion to win great LG and 'Transformers: Revenge of the Fallen' prizes.
    Just like the technology featured in both the movie and in LG Electronics products, LG's 'Time for Change' movie tie-in campaign in Australia will integrate cutting-edge elements of traditional and online communications with its products offerings so as to deliver to consumers and movie fans a seamless experience of the core themes of 'Transformers: Revenge of the Fallen'.
    In addition, LG Australia has launched its first advergame to promote the product. Autobot Stronghold immerses the consumer within the world of the Transformers, where they must coordinate the defence of the LG base from the evil Decepticons.
    The Autobot Stronghold campaign will run for two months. To further incentivise participation, LG prizes will be given away to players that register the highest scores. Autobot Stronghold can be played at www.lg.com.au/games/autobotstronghold
    For more information on the 'Time for Change' campaign visit www.lg.com.au/transformers
    About LG Electronics, Inc.
    LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
    About LG Electronics Home Entertainment Company
    The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
    For further information, images or to organise an interview please contact:
    Alexandra Churcher, Burson-Marsteller
    Tel: 02 9928 1585 (direct)
    Mob: 0403 021 284
    Email: alex.churcher@bm.com
    Fax: 02 9928 1557
    Emma Kirkaldy, Burson-Marsteller
    Tel: 02 9928 1518 (direct)
    Mob: 0423 631 002
    Email: emma.kirkaldy@bm.com
    Fax: 02 9928 1557
    Distributed on behalf of LG Electronics Australia Pty Ltd
    2 Wonderland Drive, Eastern Creek NSW 2766
    Phone: (02) 8805 4000

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