Press Release

02/27/2012

LG’S QUAD-CORE SMARTPHONE DEBUTS AT MOBILE WORLD CONGRESS 2012

Sydney, Monday 27 February, 2012 – LG Electronics (LG) has unveiled its first Quad-Core processor smartphone, LG Optimus 4X HD. Combining NVIDIA’s latest 1.5GHz Tegra 3 with True HD In-Plane Switching (IPS) display, the LG Optimus 4X HD delivers PC-like performance in the palm of one’s hand.

LG Optimus 4X HD Takes Desktop Performance to the Mobile Space

Sydney, Monday 27 February, 2012 – LG Electronics (LG)  has unveiled its first Quad-Core processor smartphone, LG Optimus 4X HD. Combining NVIDIA’s latest 1.5GHz Tegra 3 with True HD In-Plane Switching (IPS) display, the LG Optimus 4X HD delivers PC-like performance in the palm of one’s hand.

“LG introduced the world’s first Dual-Core smartphone one year ago and today we’re announcing the next milestone,” said Brad Reed, Senior Marketing Manager, LG Electronics Australia (Mobile Communications). “But speed in itself isn’t what makes LG Optimus 4X HD unique; it’s the benefit we’re bringing to customers with the HD multimedia experience, all in a beautiful mobile form.”

The NVIDIA Tegra 3 processor is the world's only 4-PLUS-1™ Quad-Core mobile processor designed for high-level multimedia performance, but utilises a fifth battery-saver core to handle less demanding tasks such as active stand-by and music playback. When running at full speed, the 12-core graphics processing unit (GPU) in Tegra 3 delivers a visually rich experience and console-quality game playability.

Equipped with the True HD IPS display, the Optimus 4X HD  provides an amazing viewing experience with high resolution, clarity and minimal colour or shape distortion. The Optimus 4X HD includes 16 GB internal memory and runs on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. Besides the smooth and fast performance, the Optimus 4X HD boasts an 8-megapixel BSI (Backside Illumination) Sensor camera with LED flash and advanced multimedia features to enrich the overall experience.

And LG designers made sure that looks didn’t take a back seat to performance. The 8.9mm slim and sleek smartphone features a “prism-edged” design with enhanced materials and finish.

The Optimus 4X HD will be available in Australia in Q3, 2012. Networks, retail channel availability and pricing plans will be advised closer to the release date.

Key Specifications:
o   Chipset: 1.5GHz Quad-Core processor (NVIDIA Tegra 3)
o   Display: 4.7-inch (1280 x 720) True HD IPS
o   Memory: 16GB eMMC and 1GB LP DDR2
o   Camera: 8.0MP BSI Sensor (Rear) and 1.3MP (Front)
o   OS: Android 4.0 Ice Cream Sandwich
o   Battery: 2,150mAh

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LG PR Contact

Lena Sachs
LG-One Australia
Lena.sachs@lg-one.com
02 8281 3875

Caroline Bligh
LG-One Australia
Caroline.bligh@lg-one.com
02 8281 3816

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit
www.lg.com.au/MobilePhones or join LG Australia’s Facebook page, found at: http://www.facebook.com/LGAustralia.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimised mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

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