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Press Release

11/12/2009

LG'S STYLISH SOLUTION FOR CINEMA-QUALITY SURROUND SOUND

The HLB54S Blu-ray Sound Bar, an all-in-one multimedia device that incorporates a Blu-ray player into an ultra slim sound bar. The HLB54S makes strong use of wireless technology with built in Wi-Fi, Internet connection and YouTube streaming. This all-in-one home theatre may appear small, but it puts out a big sound with a remarkable 430 Watts of output power, 4.1-channel surround sound and a wireless subwoofer.

The HLB54S Blu-ray Sound Bar Delivers Supreme Audio, Seamless Connectivity and a Simple, yet Sophisticated Design
Sydney, Australia, 12 November 2009, LG Electronics (LG), a major player in the global flat panel display and audio-video devices market, today unveiled the HLB54S Blu-ray Sound Bar, an all-in-one multimedia device that incorporates a Blu-ray player into an ultra slim sound bar. The HLB54S makes strong use of wireless technology with built in Wi-Fi, Internet connection and YouTube streaming. This all-in-one home theatre may appear small, but it puts out a big sound with a remarkable 430 Watts of output power, 4.1-channel surround sound and a wireless subwoofer.
"LG's new HLB54S is a stylish solution for cinema-quality surround sound at home," said Stan Bilinski, Senior Marketing Manager, LG Electronics Australia. "With its built-in Blu-ray player, Dolby-enhanced sound, Wi-Fi capabilities and minimalist design, this sound bar makes movies look and sound better. By not only combining stylish design and smart technology the HLB54S Sound Bar further benefits consumers by offering a compact solution to minimise clutter in the living room."
More than just a sound bar, the HLB54S includes a fully integrated Blu-ray player, capable of playing Full HD 1080p movies. This makes it the perfect addition to a Full HD TV, especially in a bedroom, den or small living room where there is not space for multiple speakers. The automatic slot-loading Blu-ray player sits at the centre of the sound bar offering even easier access to discs and adding a hint of futuristic design. With Wi-Fi, it connects wirelessly to the internet to provide additional movie-related content through BD Live 2.0 or to stream videos from YouTube.
The HLB54S's 4.1 channel surround sound puts viewers in the middle of the action, not in the middle of a complicated speaker arrangement. The wireless subwoofer provides extra punch on the low-end for the type of deep bass that gives action movies even more exhilarating excitement. The HLB54S is compatible with the most up-to-date digital audio standards like Dolby True HD, DTS-HD and even the industry-certified lossless DTS HD Master Audio Essential. To ensure that sound and video are always at optimal quality, the HLB54S connects to other digital peripherals using the latest HDMI 1.3 standard.
An extra slim, minimalist design helps the HLB54S Blu-ray Sound Bar blend seamlessly with other components and even the most refined living room. It delivers outstanding performance without standing out. Setting up the HLB54S is as elegantly simple as the sound bar itself. Its two HDMI inputs ensure that almost any device will connect directly to the sound bar. Because of this, the HLB54S connects to most TVs, even wall-mounted ones, with a single cable. Using fully digital HDMI connections ensure the sound bar delivers the highest quality viewing experience without sacrificing picture or audio quality in the slightest.
Adding components like digital cable or satellite decoders and video game consoles is extremely straightforward thanks to an ample assortment of color-coded inputs. Setting up the wireless subwoofer is even easier. Simply plug it into the wall and it automatically interfaces with the sound bar. With LG's SIMPLINK technology, viewers have full control of compatible TVs and the sound bar with a single remote control.
Amazingly versatile, the HLB54S Blu-ray Sound Bar plays audio and video files from an iPod without any loss in quality. It also connects to other brands of MP3 players, mobile phones, computers, digital video cameras and USB memory. The HLB54S not only plays music from USB memory, it can also audio CDs to MP3 files and store them on USB memory.
The outstandingly innovative HLB54S Blu-ray Sound Bar is available now for SRP $1,499.
Specifications:
  • LG Sound Gallery
  • 4.1 ch, Total 430W
  • Wireless Subwoofer
  • Home network (DLNA)
  • Wireless LAN (Wi-Fi)
  • BD Live
  • DivX HD, MKV with External HDD playback
  • DivX HD playback, MKV playback
  • USB 2.0, External HDD
  • HDMI 2 IN/ 1 OUT
  • 3.5-mm portable input
  • 1 Optical In/ 1 Coaxial In
  • iPod Dock
For more information please visit the LG website at www.lg.com.au or call 1300 LG CARE (1300 542 273) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theatre systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
For further information, images or to organise an interview please contact:
Alexandra Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557
Charlotte Ferrand, Burson-Marsteller
Tel: 02 9928 1579 (direct)
Mob: 0406 578 771
Email: charlotte.ferrand@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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