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Press Release

07/20/2009

LG'S VIEWTY IS BACK AND SMARTER THAN EVER

LG Electronics (LG), a global leader and technology innovatorin mobile communications, announced today Viewty Smart (LG-GC900), a brand new cameraphone with an Intelligent Shot Mode that makes it easy to take great pictures by automatically analysing scenes and adjusting camera settings accordingly.

Viewty Smart's intelligent features and 8 megapixel camera lets anyone shoot like a pro
Sydney, Australia, 20 July 2009 - LG Electronics (LG), a global leader and technology innovatorin mobile communications, announced today Viewty Smart (LG-GC900), a brand new cameraphone with an Intelligent Shot Mode that makes it easy to take great pictures by automatically analysing scenes and adjusting camera settings accordingly.
Viewty Smart carries on the heritage of the first LG Viewty, which sold over 6.5 million unitsworldwide. The second incarnation of Viewty offers even greater enjoyment while viewing andsharing, in addition to taking still and moving pictures, with a number of upgraded features inaddition to its Intelligent Shot Mode. These include an 8 megapixel sensor with sensitivity up toISO 1600, a higher resolution WVGA touchscreen, a more intelligent image processor and LG'seasy-to-use S-Class User Interface (UI).
"LG believes the future of camera phones lies in providing smart camera technology that letsconsumers utilize all the camera functions more conveniently while still ensuring picture perfectoutput. Combined with the intuitive S-Class User Interface, Viewty Smart leads the way for thenext generation of camera phones," said Nathan Dunn, General Manager, Telecommunications, LGElectronics Australia.
Intelligent Shot Mode and Advanced Camera Features
LG conducted consumer preference surveys in fourteen countries including the U.S., U.K., France,Brazil, Russia, India and China to learn what consumers wanted to see in the next generationmobile device and one key finding was that users thought current camera phones were toocomplicated to operate.
LG's engineers addressed this issue in the Viewty Smart with Intelligent Shot Mode, which analyzesthe subject, background, and lighting conditions and compares the data against seven preprogrammedscenarios to take perfect pictures every time. This feature, still rare on high-endstand alone compact digital cameras, is a first for a camera phone and only available from LG.This hassle-free mode completely eliminates the need to check settings before taking a photo. Iteven provides instantaneous feedback, showing exactly how the camera is analyzing a particularscene with real-time indicator bars.
With 8 megapixels of resolution, Viewty Smart's pictures are not just great for sharing online, butare even sharp enough for printing and framing. With a maximum ISO setting of 1600, shotspreviously considered too dim or dark can now be captured even without a flash. This can befurther augmented with the phone's LED flash. Viewty Smart adds several new camera featuresincluding Multi-Face Detection and DVD-quality D1 video recording. It also carries over featuressuch as Touch Shot, Art Shot, Beauty Shot, Panorama Shot and Continuous Shot.
S-Class User Interface Enhanced for Camera Features
Viewty Smart also includes the easy-to-use 3D S-Class UI, which debuted on LG's ARENA earlierthis year. LG has tailored S-Class around Viewty Smart's camera features with an on-screen dialfor instantly switching shot modes and a thumbnail viewer that shows recently taken photoswithout having to switch to the photo gallery.
Viewty Smart is as good at sharing photos as it is at taking them. Its wide, sharp 3-inch WVGAscreen provides full 480 x 800 resolution, great for seeing every detail in pictures and movies.With 7.2 Mbps HSDPA network and Wi-Fi compatibility, Viewty Smart can upload photos over theinternet at broadband speeds. With A-GPS based geotagging, friends can even see the exact spotwhere a photo was taken. The Viewty Smart can also store photos on its 1.5 GB of internalmemory or on MicroSD cards up to 32 GB.
Extremely pocketable, Viewty Smart is just 12.4 mm deep, making it the slimmest 8 megapixelcamera phone available. However, with its svelt camera-like design, few people will want to keepthis phone hidden from view.
"Viewty completely changed the way camera phones were viewed. People no longer had to sufferpoor image quality for the convenience of using the cameras on their mobile phones," said NathanDunn. "Viewty Smart will change perceptions again. It won't be about having a camera phone thatequals the quality of a standalone digital camera. It will be about having a smart camera phonethat takes better pictures and is easier to use than a standalone digital camera."
LG Viewty Smart is launching now and will ultimately be available through Telstra (Jul), Vodafone(Aug) and 3 Mobile (Aug). The RRP is $899
For more information please visit the LG website at www.lg.com.au/mobile or call 1800 LG HELP(1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications andinformation company. With its cutting-edge technology and innovative design capabilities, LG creates handsetsthat provide an optimized mobile experience to customers around the world. LG is pursuing convergencetechnology and mobile computing products, while continuing its leadership role in mobile communication withstylish designs and smart technology.
For further information, images or to organise an interview please contact:
Alexandra Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557
Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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