Press Release

05/03/2012

MATT MORAN JOINS LG ELECTRONICS AS AMBASSADOR FOR NEW KITCHEN RANGE

Sydney, Australia – Thursday 3 May 2012 – LG Electronics Australia is proud to announce Matt Moran, one of Australia’s most respected and celebrated chefs, as its new brand ambassador for the Home Appliance category.

Sydney, Australia – Thursday 3 May 2012 – LG Electronics Australia is proud to announce Matt Moran, one of Australia’s most respected and celebrated chefs, as its new brand ambassador for the Home Appliance category.

A leading name in the food industry, Moran is the new face of LG’s Signature Series range, a series of cutting-edge kitchen appliances now available on the Australian market at select Harvey Norman stores. The range includes LG’s innovative ovens, integrated Solardoms, microwaves and dishwashers, full range of cooktops including latest induction offerings, stylish range-hoods and an integrated refrigerator options.

“I am looking forward to working with LG Electronics to help showcase their latest custom-built kitchen range, designed to create exceptional results for cooks at home. The superior finishes, stylish designs and innovative technology of the LG Signature Series range will give Australians the opportunity to cook like a professional in the comfort of their own home,” said Moran.

Moran will star in the LG Signature Series Range advertising campaign which will promote the new LG products across print, online and in-store channels within Australia.

“Moran is largely considered one of Australia's best known and respected chefs so we are both proud and excited to announce our partnership with him and delighted that he will be promoting the new LG Signature Series range as it launches in Australia,” said Fiona Irving, Corporate Marketing Manager, LG Electronics Australia.

“Moran’s innovative style and exceptional eye for creative detail is inspiring, and it is these characteristics which we saw as the perfect synergy with our brand and what the new Signature Series range is all about. We look forward to working with him,” said Fiona Irving.

Moran, is the executive chef and co-owner of the awarded ARIA restaurant in both Sydney and Brisbane, and more recently CHISWICK restaurant in Woollahra in Sydney’s eastern suburbs, which opened earlier this year to celebrated reviews.

For further information, please contact:
Caroline Bligh
LG-One
02 8281 3816
0410 724 246
caroline.bligh@lg-one.com  

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit
http://www.lg.com/au

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