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Press Release

10/09/2008

MELBOURNE CBD BUS COMMUTERS TRAVEL FREE WITH LG AND MR BIG

Trade in your stuffy, over-crowded bus trip this month for a free ride on board the luxury LG Big Bus! For the next four weeks beginning Wednesday 8 October, Melbourne CBD commuters can enjoy complimentary travel with LG's Big Bus across selected city routes.

WHAT:

Trade in your stuffy, over-crowded bus trip this month for a free ride on board the luxury LG Big Bus! For the next four weeks beginning Wednesday 8 October, Melbourne CBD commuters can enjoy complimentary travel with LG’s Big Bus across selected city routes.

Wrapped in Chris Noth, aka Mr Big – LG Mobile’s official ambassador – the Big Bus will be hijacking several peak CBD bus routes across Melbourne, offering passengers the opportunity to experience hands-on demonstrations of latest LG mobile phone range.

For a more comfortable ride, the LG Big Bus will be decked out with LG plasma TV’s and air-conditioners, complete with plush, spacious seating and free goody bags for all travellers.

Free LG Big Bus routes:

WHERE:

Melbourne 8th Oct – 7th Nov Morning (7am – 10am) return trips to:

• Melbourne Central to Flinders St via Parliament Station

• Flinders St to Melbourne Central via Flagstaff

• Flagstaff to Exhibition St via Flinders St (William St)

• Flinders St to Flagstaff via Melbourne Central

•Melbourne Central to Parliament Station via Flinders St Afternoon (4pm – 7pm) return trips to:

• Melbourne Central to Flinders St via Parliament Station

• Flinders St to Melbourne Central via Flagstaff

• Flagstaff to Exhibition St via Flinders St (William St)

• Flinders St to Flagstaff via Melbourne Central

• Melbourne Central to Parliament Station via Flinders St

HOW:

When you see Chris Noth rolling into your usual bus stop, jump on board for the free LG Big Bus ride! To view bus timetables visit www.lg.com.au/mobile.

CONTACT:

Alex Churcher, Burson-Marsteller Tel: 02 9928 1585 (direct), Mob: 0403 021 284 Email: Alex.Churcher@bm.com

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