LG EXTENDS ITS INNOVATIVE DISHWASHER RANGE
LG Electronics (LG), a global leader and technology innovator is extending its popular dishwasher range in Australia with the launch of the new Slim Direct Drive Motor Dishwasher with third rack. The LG LD-1420T2 offers consumers practicality, smart technology and load efficiency, and is the latest product to be released by the electronics company following recent investments in its premium product offerings in the major appliance and cooking categories.
|New Slim Direct Drive Motor Dishwasher to launch this month|
|Sydney, 14 December 2009 - LG Electronics (LG), a global leader and technology innovator is extending its popular dishwasher range in Australia with the launch of the new Slim Direct Drive Motor Dishwasher with third rack.|
|The LG LD-1420T2 offers consumers practicality, smart technology and load efficiency, and is the latest product to be released by the electronics company following recent investments in its premium product offerings in the major appliance and cooking categories.|
|The new Slim Direct Drive Motor Dishwasher features a third cutlery and utensils rack. This additional feature, alongside adjustable middle and bottom racks, allows further convenience by responding to consumer needs as people continue to look for cleaning solutions that fit their lives.|
|Unlike conventional dishwashers with bulky horizontally mounted motors and sump and pump systems, LG's Slim Direct Drive Motor is positioned vertically. This creates a spacious interior with a fourteen place setting capacity and extra room for larger plates (up to 33cm and 35cm) on the outer edge.|
|LG's Inverter Direct Drive Motor reduces wear-and-tear and noise by utilising fewer moving parts, and comes with a 10 year warranty (2 years parts and labour + 8 years on motor part) to provide customers with additional confidence and security in the quality of their LG dishwasher.|
|In addition, the dishwasher features a unique UV lamp sanitisation process which reduces bacteria in the dishwasher during the final cleaning stage for a more hygienic wash as well as the Extra Hot Rinse Cycle. This technology increases the rinse cycle up to 80C, 10C higher than normal, which contributes to a more hygienic wash.|
|Glacel Lubrin-Zabat, Category Manager Home Appliances, LG Electronics Australia, is excited about the release of the Slim Direct Drive Motor Dishwasher and recognises the boost its launch will give the company in the kitchen category.|
|"The past few years have shown a significant increase in the popularity of stay-at-home cooking and a return to entertaining in the home. As such, people are investing in their homes, and in particular making the kitchen the hub of the household.|
|"As a result, LG has also invested significantly in our home appliance and cooking categories to ensure we continue to provide consumers with products that fit their lifestyle and provide ease and convenience. The release of the new Slim Direct Drive Motor Dishwasher works alongside recent new product launches in LG's major appliance range, including the European-inspired integrated kitchen appliances which all work to increase the company's presence in the category and reinforce our commitment to providing premium products," said Ms Lubrin-Zabat.|
|The stainless steel finish also provides consumers with smooth, clean lines that ensure the ultimate in sleek kitchen design.|
|The LD-1420T2 Slim Direct Drive Motor Dishwasher with Third Rack features:|
|The new dishwasher (LD-1420T2) is available in retail stores nationwide from December 2009. SRP: $1,549|
|For more information please visit the LG website at www.lg.com.au or call 1300 LG CARE (1300 542 273) for stockists.|
|About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
|About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
|For further information, images or to organise an interview please contact:|
|Nicole Thurston, Burson-Marsteller
Tel: 02 9928 1584 (direct)
Mob: 0401 677 178
Fax: 02 9928 1557
|Charlotte Ferrand, Burson-Marsteller
Tel: 02 9928 1579 (direct) Mob: 0406 578 771
Fax: 02 9928 1557
|Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000