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Press Release

02/02/2009

QUIKSILVER PRO 2009 PRESENTED BY LG MOBILE

LG Mobile Australia is thrilled to announce their sponsorship of Australia's two largest professional surfing events; the men's Quiksilver Pro and women's Roxy Pro, for the second year running. LG's latest mobile release, Renoir (KC910), will capture all the action at Snapper Rocks on the Gold Coast from 27th February - 11th March 2009.

Australia, Sydney, 2 February, 2009 - LG Mobile Australia is thrilled to announce their sponsorship of Australia's two largest professional surfing events; the men's Quiksilver Pro and women's Roxy Pro, for the second year running. LG's latest mobile release, Renoir (KC910), will capture all the action at Snapper Rocks on the Gold Coast from 27th February - 11th March 2009.

The Quiksilver Pro Presented by LG Mobile will feature some of the world's best surfers, including defending and nine-times ASP World Champion Kelly Slater and Australia's own World Champion and 2008 finalist Mick Fanning. In total, 48 surfers will battle it out for a share of US$430,000 in combined prize money and the all-important lead in the race for the 2009 World Title. The Roxy Pro features the world's top rated 18 female surfers.

General Manager of LG Electronics Australia, Mobile Communications, Nathan Dunn, recognises the value in aligning LG Mobile with the popular local surfing industry.

"Australian surfers compete on a world class level and the industries' following through print, broadcast and particularly online media is significant. By partnering with this event, LG Mobile aims to reach the associated tech savvy youth market."

LG Mobile will have a strong presence at the event with a 10m x 10m interactive marquee featuring the latest handsets, prize giveaways and a live feed of all the action at the Quiksilver Pro 2009.

Following on from the success of last year's competition featuring Viewty, LG Mobile's new multimedia handset Renoir is sure to blow contestants out of the water. Featuring a sharp 8 megapixel camera, spectators can capture incredible surfing moments with ease thanks to a full 3.0-inch touchscreen and user-optimized interface. Users can also replay epic surfing moments in detail after filming with Renoir's slow motion video recording function.

Thanks to LG Mobile, customers have the chance to meet ASP World Champion surfer Kelly Slater. Customers' who purchase a Renoir between 1st January - 20th February 2009, can visit a dedicated microsite and complete an entry form telling LG how, in 25 words or less, they would capture the Quiksilver pro experience on their LG Renoir. The most creative entry as judged by an independent panel, will win a trip for two to the Quiksilver Pro event where the winners will meet the world class Slater and receive $500 spending money. Ten runner's up will receive $100 Quiksilver vouchers.

For more information on the Quiksilver Pro Presented by LG Mobile, please visit www.lg.com.au/quiksilverpro or call 1800 LG HELP (1800 544 357) for Renoir stockist details.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com.

For further information, images or to organise an interview please contact:

Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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