THE GROUNDBREAKING LG G3 KICKS OFF RETAIL SALES IN AUSTRALIA, TODAY

  • Updated
  • 15/08/2014

SYDNEY, 4 AUGUST 2014 — LG Electronics recently announced globally a whopping 165 per cent boost in its second-quarter net profit compared with the same period last year. Why? Well, the Mobile Communications division has just stepped-up big time to deliver a smartphone that seriously challenges the status quo with its critically acclaimed LG G3.

In the wake of gushing reviews of the LG G3, the Mobile Communications division sold 14.5 million smartphones in the second quarter of 2014, a 20 per cent increase year-on-year. Expectations are high for quarter three and beyond as more markets, including Australia, commence sales as the global rollout gathers pace.

The quarter two success can be laid at the feet of G3’s mass popularity in Korea and strong sales in large key markets globally to date – evidenced by a 38 per cent boost in shipments in North America.

 

This handset is the real deal

LG Australia (LG) is determined to capture the same success for the LG G3 as its best ever premium smartphone in the Australian market. A great pre-sales program has seen offers from retail partners such as Optus and Telstra sell out in a matter of days, with customers clambering to be one of the first to own the new device.

As a sign of confidence, LG is planning to continue its portfolio building activity beyond the G3 in the second half of 2014 to introduce further mass tier products in the lead up to the big pre-Christmas sales period. Ultimately, they have their eyes firmly fixed on the target of being Australia’s fastest growing mobile brand.

So watch out, iPhone and Galaxy – there’s a new kid on the block, and he’s armed with a Quad HD Display, a Laser Auto-Focus Camera and game-changing UX! Not to mention the inspirational wearable accessories like the G Watch that, coincidently, launches into retail at the same time.

WHAT LG HAS TO SAY

“This is an intensely exciting time for the Mobile Communications division in Australia. A lot of effort has gone into the development of the LG G3, globally. From R&D through to marketing and PR, it has all been driven towards making the device the most successful in our history. The time has come for Australia to have their say and we can’t wait. With the global success of the G3 and the initial reviews from tech media in Australia, we’re setting our hopes high.” said Lambro Skropidis, General Manager of Marketing at LG Australia.

 

AWESOME RETAIL SALES OFFERS

  • > Telstra: Buy an LG G3 from a Telstra dealer and you will be able to redeem a G Watch, worth RRP $259, from LG. Be quick, though, there are only 1000 available.
  • > Optus: Buy an LG G3 from an Optus retailer and you will receive an LG Wireless Charger with an RRP of $69.
  • > Vodafone: Get yourself on Vodafone’s incredible ‘Red’ deal – which will get you (subject to Vodafone T&Cs) 300 international minutes, 3GB of data and infinite standard national calls and TXT – and you will pay $0 upfront for the phone and only $70 a month, on a 24 month contract.

 

WHERE ELSE AND HOW MUCH?

You will also be able to get your hands on one of the beautiful G3 handsets at Harvey Norman, Dick Smith, Allphones, JB Hi Fi, Fone Zone, Virgin Mobile, Network Communications and other selected retailers.

The LG G3 comes in at a very competitive RRP $799.

 

Media Contacts:

For further information please contact HKAus@lg-one.com

 

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit LG.com.au

 

About LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit LG.com.au or facebook.com/LGaustralia