WANT TO UPGRADE TO A CURVED OLED TV? LG JUST MADE IT POSSIBLE

  • Updated
  • 09/10/2014

SYDNEY, 9 October 2014 — LG Electronics (LG) just might be making dreams come true for TV lovers Australia-wide. Not only the first to deliver widespread distribution of OLED TV technology, LG is also now the first company to offer it at an accessible price-point. With the launch of its latest 55-inch curved OLED TV (Model 55EC930T) at Harvey Norman, Bing Lee, JB Hi-Fi, The Good Guys, and other selected outlets for RRP $3,999, LG is putting an this must-have technology within reach of within reach of more Australians.

 Lifestyle_CURVED_OLED_TV

Why choose OLED?

Without getting bogged down in the technical jargon, LG’s OLED technology produces insanely good motion clarity, colours that pop, deep blacks, a fabulous curve and an ultra-thin build. Offering the latest innovation in both display and design, LG’s OLED TVs need to be seen to be believed. In the past, this sort of technology came at a premium cost, but with increased efficiencies in the manufacturing process, LG can now deliver OLED TVs to the Australian market at a more accessible price.

 

Key Features

> Infinite contrast ratio

> 4 colour pixel technology (WRGB)

> Pixel response time of 0.002ms

> HbbTV enabled

> Twin HD Tuner (watch and record)

> Dual core processor

 55EC930T

What LG has to say

“LG is taking this premium technology and opening it up to the average Australian.” said Lambro Skropidis, General Marketing Manager at LG Electronics Australia. “LG’s improved manufacturing efficiencies now allow us to sell OLED TVs - previously considered a ‘future’ technology - today. Not only is the price-point lower than a year ago, making it more affordable, I can tell you that LG’s OLED TVs have picture quality and design benefits that simply elevate the home entertainment experience to whole new levels.”

 

A simple Smart TV: the first OLED TV powered by webOS

Not only is it affordable, but the new 55EC930T model is also the first LG OLED TV with Smart TV powered by webOS – this platform offers quick and easy access between broadcast TV, streaming services and external devices. An integral part of the webOS experience, the LG Magic Remote works with simple gestures, point and click, scroll and even voice commands. Those who don’t consider themselves tech-savvy needn’t worry – even a child could navigate LG’s Smart TV platform, which is intuitive and supports a host of smart connectivity features.

 

More than just a TV, it’s a design-piece

It’s not just picture quality that’s on offer with LGs new OLED TV. With its svelte design, the 55-inch curved OLED becomes the talking point of the living room. It is amazingly thin – just 4.5 millimeters at the thinnest point. The gentle curve not only helps to create a level of viewer immersion but also makes it stunningly stylish. Additionally, thanks to the almost bezel-less ‘Cinema Screen’ design, the picture goes virtually from edge to edge. This latest model can be mounted on the wall or on the newly designed streamlined stand, giving customers flexibility in their choice of how to display the TV to best fit their needs. It’s an enviable design statement in any home.

 

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Media Contacts:

For further information please contact HKAus@lg-one.com

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in audio-visual products, monitors, personal computers and wearable devices. The company is always pushing the boundaries of technology to create feature-rich devices with stylish designs that meet the needs of global consumers. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning OLED TVs, 4K ULTRA HD TVs and CINEMA 3D Smart TVs featuring the new webOS platform. For more information, please visit LG.com.au

 

About LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit LG.com.au or facebook.com/LGaustralia

 

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