LG Electronics is a key player in the global flat panel display market, offering a variety of products with customer-oriented designs and technologies.
In the increasingly competitive digital TV market, LG Electronics has positioned itself as a frontrunner by developing groundbreaking products such as LCD & Plasma TVs with built-in DVR, dubbed the "Time Machine TV."
The company has also secured first-rate core technologies for the production of LCD monitors and LED projectors, as well as OLED modules, which have been identified as the next-generation of display technology.
LG Electronics is leading the 21st-century display industry, as it now leads the full HD TV market and is constantly developing next-generation technologies including 3D displays.
LG's Full HD LCD TVs are optimized for movie viewing: LG's Full HD processing takes low-resolution analogue signals to near high-definition levels (1080p), and also reproduces crisp images by displaying the original pictures without blurring or distortion. Intelligent Eye technology optimizes brightness and contrast, creating atmospheric lighting and the ideal movie environment. The Full HD LCD TV, LG's flagship model, boasts 1920 x 1080 resolution, a 6000:1 contrast ratio, and a response time of under six milliseconds.
LG Electronics has developed and adopted six household receiver chips that increase overall receptiveness by 30%. The Plasma TV with built-in DVR can record up to two hours of live broadcasts. In addition, LG Electronics has developed a 102-inch super size, full HD Plasma, and is the leading provider of high-definition TVs. LG's plasma TV incorporates LG's 100 Hz technology. With almost double the conventional refresh rate, this technology greatly reduces flickering.
LG Electronics is the top global plasma panel producer and has one of the largest plasma TV production capacities in the world. LG was the first company to develop a single-scan, 50-inch plasma panel in 2005 and the first company to develop the process of cutting multiple panels from one sheet of substrate. Another of LG's breakthroughs is clear filter technology, which replaces the regular glass filter in front of a plasma panel with a thinner and lighter sheet of film. This technology not only eliminates glare but also creates truer, more vivid colours.
The FLATRON Fantasy Series, widely promoted by LG Electronics, has experienced unparalleled success not only due to its sensitive design and distinctive marketing, but also in respect of its underlying quality. With its luxury designs and basic functions, LG Electronics expects to bring a steady flow of new ideas to the market.