Charitable Events

The Inside Ride

Ontario

The Inside Ride is Canada’s first indoor cycling challenge dedicated to supporting children with cancer. Through this LG-sponsored event, much needed funding is generated for oncology camps, community support programs, research scholarships and a variety of other initiatives.

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Challenges of Leucan

Québec, QC

What’s the Challenge of Leucan? It’s a fun-filled event that features 12 hours of skiing in support of cancer research. LG was there for every second of the action, handing out bags of popcorn while watching the four members of each team hurtle down the slopes once an hour, for 12 straight hours.

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Relay For Life

Québec, QC

The Relay for Life is an inspiring, overnight event that is held by the Canadian Cancer Society each year. Throughout the relay, the friends and families of those who have lost their battles with cancer, as well as survivors themselves, come together to celebrate life and fight this terrible disease. Through Future Shop, LG was given the opportunity to help support this great cause.

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Fore a voice

Edmonton, AB

When Ken Pederson, an employee from The Brick with cancer of the larynx, approached LG regarding sponsorship support for his charity golf tournament, LG couldn’t help but say yes. In addition to sponsoring the event, LG gave away a 50" Plasma TV for the straightest drive competition – as well a Smart BluRay player for the silent auction and more.

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LG Innovators Ball

Toronto, ON

The LG Innovators Ball is an annual event that recognizes and celebrates the contributions of Canadian leaders and innovators. Through this event, funds are raised for Adopt-a-Class – a program that provides free class visits to the Ontario Science Centre.

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Sports

Maple Leafs Sports
and Entertainment

Toronto, ON

As a proud sponsor of the Maple Leafs, the Raptors and the Marlies, LG is dedicated to providing fans of all ages with an exceptional experience at each and every game. Whether it’s at the Air Canada Centre, the Ricoh Coliseum, or at the Real Sports Bar & Grill, LG always has fun promotions and activities lined up for fans of Toronto’s favourite teams.

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Formula One

Montreal, QC

Each year, the city of Montreal hosts one of the most exciting events in the country – the Formula One Grand Prix. From the moment it starts ’till the second it ends, LG is right in the middle of the action. As title sponsor of the Crescent Street Grand Prix Festival, LG helps bring the city to life with great music, fun competitions and fantastic activities.

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Montreal Canadiens

Montreal, QC

The passion of Montreal Canadiens fans is undeniable. Each time this storied NHL franchise takes the ice, the Bell Centre erupts into a frenzy. LG takes the excitement one step further with sponsored promotions, giveaways and activities at each game.

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LG Fan Night at the ACC

Toronto, ON

Throughout the year, LG thanks its loyal fans by giving away great products at the Air Canada Centre – home of The Toronto Maple Leafs. Over the years, many lucky people have received beautiful LG appliances – as well as a wide range of mobile and home theatre products.

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Québec Remparts

Québec, QC

When it comes to hockey, there are few teams that inspire as much passion as the Québec Remparts. That’s why LG is proud to be a sponsor of the team. At each game, LG reps are on hand to not only help answer questions about LG products, but to help cheer on the boys in red, beige and black as well.

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CFL Touchdown Atlantic

Moncton, NB

Each year, through the support of LG and other great sponsors, Moncton is given the opportunity to host a regular season CFL game. This event, which is called "CFL Touchdown", includes a tail-gate party and lots of fun activities for fans of all ages.

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Special Events

GWN Dragon Boat Challenge

Toronto, ON

Presented in part by CIBC, the GWN Dragon Boat Challenge takes place annually at the Marilyn Bell Park in Toronto in early September. Each year, it attracts about 5,000 participants and 15,000 spectators. As a participating sponsor, LG provides the funding and support needed to bring this wonderful event to life.

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Green Living Show

Toronto, ON

Each year, in April, this event showcases all things "green". At the Green Living Show, LG showcases environmentally friendly products and innovations, and helps to provide insights and ways for small business owners, and large corporations, to shrink our collective ecological footprint.

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Balloonapalooza

Windsor, ON

On the weekend of August 25th, 2012, Balloonapalooza transformed downtown Windsor into a kaleidoscope of colour. This LG-sponsored event featured more than 80 cold air balloons - as well as an array of activities for people of all ages. It also generated significant revenue for local businesses and helped to brand Windsor as an attractive family destination.

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Bargefest Winnipeg

Winnipeg, MB

At the 3rd annual Manitoba Lotteries Barge Festival, 64,000 people got a chance to experience cutting-edge, LG technology. For three days, LG appliances and home electronics products were on full display at the event, which celebrates the immigrants who founded the Red River Selkirk Settlement. One lucky participant even won a top load laundry set.

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The Montreal Home Show

Montreal, QC

This past spring, LG played a big part in bringing the Montreal Home Show to life. The 10-day event, which attracted more than 320,000 people, featured everything a consumer would need to know about the renovation and home design industry – as well as a whole suite of new, innovative LG products.

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Relief Efforts

Elliot Lake Mall RELIEF EFFORT

Elliot Lake, ON

LG employees across the country were deeply affected by the Elliot Lake Mall tragedy. They were also incredibly inspired by the heroic efforts of the workers, and officers, that worked tirelessly to save the lives of those who were inside the mall when it collapsed. In an effort to support these brave men and women, LG purchased energy bars and cases of water and brought them directly to the scene of the accident.