Buyers' Guide

Monitors

LG Design Philosophy for Monitors Computer Products Buyers' Guide

Design plays a critical role in harmonizing technology and human needs. In an effort to predict emerging needs, and to deliver innovative products to the public, LG has developed a comprehensive design philosophy which boils down to four basic elements: Concept, Style, Interface, and Finish.

Emerging Needs

LG believes that design plays a critical role in harmonizing technology and human needs—a belief that requires our designers to predict emerging needs.

This trend was started by the LG Life Soft Research Lab, which was established about 20 years ago. Design plays a crucial role at the Corporate Design Center, even if much of the work within the Center remains largely unseen by the outside world. Researchers, designers, and trend scouts work to predict the future by examining and identifying consumer needs, observing the public's interest in products, and then developing design concepts and solutions based on what they’ve seen.

This means, ultimately, that LG is always one step ahead of the game—always already working on products for the future. In this way, our research is focused not only on new products and technological opportunities, but also on understanding key customer and market trends.

LCD Monitor Design

LG has set new standards for all LCD monitors by focusing on the designs that customers want and the features they demand. LG’s FLATRON and Fantasy Monitors have, between them, won seven iF and reddot Product Design Awards in recognition of their keen ergonomics, unique design, and innovative LED backlight technology.

These monitors also boast LG’s exclusive f-Engine and Digital Fine Contrast (DFC) technologies, which optimize image quality, contrast ratio, and color reproduction. DFC’s technology also lends all LG monitors—including “Windows Vista certified” monitors, produced after September 1 last year—a dynamic contrast ratio of 10,000:1, the industry’s highest.

The monitors can adapt to the needs of business users, gamers, graphic artists and multimedia enthusiasts. LG plans to expand its premium models, those that measure 19 inches and larger, from last year's percentage of 27 percent to 40 percent this year.