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At a Glance Design plays a critical role in harmonizing technology and human needs. In an effort to predict emerging needs, and to deliver innovative products to the public, LG has developed a comprehensive design philosophy which boils down to four basic elements: Concept, Style, Interface, and Finish.
LG believes that design plays a critical role in harmonizing technology and human needs—a belief that requires our designers to predict emerging needs.
This trend was started by the LG Life Soft Research Lab, which was established about 20 years ago. Design plays a crucial role at the Corporate Design Center, even if much of the work within the Center remains largely unseen by the outside world. Researchers, designers, and trend scouts work to predict the future by examining and identifying consumer needs, observing the public's interest in products, and then developing design concepts and solutions based on what they’ve seen.
This means, ultimately, that LG is always one step ahead of the game—always already working on products for the future. In this way, our research is focused not only on new products and technological opportunities, but also on understanding key customer and market trends.
Since 1998, LG has been the No. 1 brand in the industry of optical disc products—that’s 10 consecutive years. We are the largest manufacturer and OEM supplier of optical storage drives, such as Super-Multi RW, CD-RW, and DVD-ROM Drive. Introduction of our newest Super Multi series, the Super Multi Blue reaffirms our position as the global leader. The Super Multi Blue offers the world's fastest BD-R read-and-write speed of 6x, and a storage capacity of up to 50 GB. Super Multi Blue is compatible with Blu-ray, HD DVD, DVD, and CD formats, offering our consumers the freedom and flexibility to use the most cutting-edge technology in the market today.
