PICTURE QUALITYThe brilliance of OLED makes previously impossible performance a reality. The ability to switch off individual pixels renders the blacks truly black, creating an "infinite" contrast ratio. Its exquisite, nuanced colors actually exceed the industry's BT.709 standard, for more natural, lifelike reproduction of all content. OLED provides super-clear action and it can all be appreciated from a virtually unlimited viewing angle.
Despite all of these impressive feats, the TV itself is remarkably slim and around half the weight of previous-generation displays. And the self-illuminating OLED screen uses less power than any other display technology.
4 color pixelLG's advanced 4 Color Pixel technology adds an unfiltered, white sub-pixel to the traditional red, green and blue. The result? A brighter picture with a wider range of colors and superior color accuracy.
VIEWING ANGLEThe dynamic curve of the LG OLED screen is quite different from flat screens, meaning that anyone seated within the generous viewing angle can appreciate the superior depth, contrast, color and immersive experience of this unique television.
MOTION CLARITYThe critical response time of LG OLED TV--its ability to refresh the image on screen--is less than .1ms (microseconds), drastically faster than LED TV. So expect even the fastest action to be dependably crystal clear and virtually blur-free.