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LG Mountain Festival also set to kick off winter competition with free public entertainment and activities for the family all weekend
Vancouver, February 11, 2009 –Today LG Electronics Canada proudly reconfirmed their support and sponsorship of the Canadian Snowboard Federation and the Canadian National Snowboard Team at an international press conference that kicked off the 2009 LG Snowboard FIS World Cup. The competition, which will host the world’s best snowboarders, begins tomorrow at Cypress Mountain, West Vancouver, with prizes of over $150 000 in cash.
Delivering on their promise to achieve the perfect harmony between superior performance and unparalleled style, LG has paired this world class competition with a world class celebration. Fans and athletes will rock out at the LG Mountain Festival, which will feature a snowboard rail contest, DJ series, LG fashion shows, a vendor village/food court and a big screen playing highlight reels from the day’s competitions at Cypress so no one misses a moment of the excitement. Spectators will also be able to get up close and personal with athletes as each evening, World Cup winners will receive their awards on the festival stage. Open to the public, the LG Mountain Festival is free and will take place at Park Royal, West Vancouver February 13th – 15th, 2009.
We couldn’t be happier about strengthening our commitment to Canadian athletics,” said Andrew Barrett, VP of Global Marketing Team, LG Electronics. “Since both the Canadian Snowboard Team and the LG brand pride themselves on achieving excellence, this weekend’s competition is sure to be a great success and to top it all off, the LG Mountain Festival will be the best way for fans and athletes to celebrate in true LG style.”
This year’s action packed LG Snowboard FIS World Cup will feature 326 riders from 31 nations fighting for World Cup medals and honours in Snowboardcross, Halfpipe and Parallel Giant Slalom. Canadian athletes include 2009 World Champion in Parallel Giant Slalom, Jasey-Jay Anderson (Mont-Tremblant, QC), 2009 World Championships silver medallist in Half Pipe, Jeff Batchelor (Oakville, ON), Drew Neilson (Vernon, BC), Crispin Lipscomb (Whistler, BC), 2006 Olympic Bronze medallist, Dominique Maltais (Petite-Rivière-Saint-François, QC), and Maëlle Ricker (West Vancouver, BC).
At the press conference, Crispin Lipscomb, member of the Canadian National Snowboard Team conveyed his enthusiasm for the competition ahead, “It’s already been such a great season for the team, and we’re all really thankful for LG’s support at this weekend’s World Cup. Lipscomb opened up the '08-'09 pre-Olympic season in Cardrona, New Zealand on the podium, with a Halfpipe bronze medal to add to his growing collection. “We’re all stoked to not only compete for the World Cup title, but to also have the chance to be riding at Cypress Mountain, just one year out the Games."
The Canadian Snowboard Team has been having a great year and the dedication LG has shown our team and sport has been second to none," said Tom McIllfaterick, Chief Executive Officer, Canadian Snowboard Federation. Our National team program has significantly improved over the last few years and, thanks to the outstanding dedication of our world class coaches and athletes, we are now in a position to medal at every World Cup event, including Cypress Mountain.
The LG Snowboard FIS World Cup event on Cypress Mountain is a highlight this season. Scheduled a year in advance, the event is a true test of events set for 2010 in the Halfpipe, Snowboard Cross and Parallel Giant Slalom." said Marcel Looze, Race Director for FIS Snowboard, "We are looking forward seeing the best snowboard riders in the world participating on these new and challenging courses.
LG Electronics Global is the title sponsor of the International Ski Federation’s (FIS) Snowboard World Cup for the 2008-2009 season. The FIS Snowboard World Cup 2008-2009 competitions have been taking place since September 2008 across 20 resorts/cities in 15 countries and will conclude in March 2009. Cypress marks the first of two Canadian venues. The second FIS World Cup event will take place from February 18th to 22nd at the Stoneham Mountain Resort in Quebec City, which will include a Big Air contest.
The LG Mountain Festival is open to the public and free for all, for more information check out www.lgmountainfestival.com For more information on the LG Canadian Snowboard FIS World Cup check out www.snowboardworldcup2009.com or www.fissnowboardworldcup.com
About LG Electronics, Inc.
The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca
About the Canadian Snowboard Federation
The Canadian Snowboard Federation (CSF) is the governing body for the sport of snowboarding in Canada. Committed to high performance excellence in World Cup, World Championship, and Olympic Winter Games competition, the CSF provides a wide range of programs and support services based on established principles of long term athlete development, for all levels of snowboarding ability.
The CSF advocates a brand of winter exhilaration that provides opportunity from park to podium and promotes self expression and individuality in the pursuit of personal excellence. For more information on the services and programs offered by the CSF, please visit: www.csf.ca