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Press Release

06/23/2009

Canadian texters will compete for $25,000 in cash and prizes

Canadian texters will compete for  $25,000 in cash and prizes New details revealed as competitors  prepare for 2nd Annual LG Canadian Texting Championship in Toronto

Mississauga,  June 23, 2009 – Today LG Electronics Canada announced further details about the  2nd Annual LG Canadian Texting Championship finals, to be held in  Toronto on Monday, June 29th. The LG Texting Championship finals  will take place at Canada’s  busiest intersections Yonge-Dundas    Square, and will provide texting champion hopefuls  one final opportunity to take the stage for a chance to win up to $25,000 in  cash and prizes.

After two months of preliminary trials, Facebook competitions and online battles, more  than 20,000 Canadians have registered for their spot in the final competition. All but one of the final contestants have been selected, including two regional qualifiers chosen from British Columbia, the Midwest Region, Ontario and the Eastern  Region. One walk-on spot will be  determined the morning of the event. Yonge-Dundas Square  will be outfitted with a Texting Arcade, where contenders can compete between 9:00-11:45am to take that final spot as well as other prizes, which will be  handed out throughout the day.

Bell Mobility, Fido, Koodo, Rogers and TELUS will also be onsite to support the growing  phenomena of texting. Players can choose to compete on one of LG’s large  selection of full QWERTY phones, which includes the LG Dare, LG Keybo, LG  Reveal, LG Rumour or LG Voyager handset. New to the line-up this year is the LG  Neon, LG Rumour 2 and LG Xenon. For more information on carrier availability, please visit www.lg.ca/

At noon, the  event itself will begin, hosted by the World’s Sexiest Comedian, Nicole Arbour.  Arbour, who also hosted last year’s event, will bring her trademark style and  wry hilarity to the competition. Also featured at the event will be fashions by  Joe Fresh. Additionally, the LG Canadian Texting Championship will wrap up with  a live performance by electro-pop band, The New Cities.

"This year’s LG  Canadian Texting Championship is gearing up to be an incredibly exciting event.  The combination of the texting competition with the high calibre of performers  we have lined up is superb,” said Pat Button, Vice-President, Mobile, LG Electronics Canada. “Canadians have shown us  how much they love to text. As Canada's  leading QWERTY phone provider, LG wants to give them a chance to win $25,000 in cash and prizes for doing something they already love to do every day. This is  one event you’ll want to mark in your calendars—you won’t want to miss it."

The LG Canadian  Texting Championship is free and open to the general public. The event kicked off  in Toronto on March 16, 2009 at the Eaton  Centre. From there, the regional qualifying tournaments continued around the  country, returning to Toronto on June 29,  2009 where finalists will compete for up to $25,000 in cash and prizes,  including a $5,000 trip for two from Canada’s  largest student leisure travel company Breakaway Tours and a sleek Tissot watch.

For more  information including the competition’s official rules, please visit www.lg.ca/texting

About  LG Electronics, Inc.

The LG brand  was established in 1995. The company is a global leader in electronics,  information and communications products, with more than 82,000 employees  working in 77 countries around the world, and annual worldwide revenues of more  than US $40 billion. LG Canada is comprised of four business units - Mobile  Communications, Home Appliance, Home Entertainment and Business Solutions and  has offices in Toronto and Vancouver. LG Canada is focused on delivering  award-winning products known for blending style and technology. These  innovative products include cell phones, flat screen TVs, laptop computers and  home appliances. For more information please visit www.lg.ca

About The New Cities

The New Cities are a Montreal-based high-voltage  electro-pop band signed to Sony Music Entertainment Canada.  Their debut  album “Lost In City Lights” was released on May 5th, 2009, and their  first single “Dead End Countdown” is currently a top ten pop radio hit. For  more information on The New Cities, please visit www.thenewcities.com

For additional  information for LG, please contact:

Katherine  Dyriw                       

High Road Communications

kdyriw@highroad.com

  416-644-2288                                     

 

Meghan Neufeld

High Road Communications

mneufeld@highroad.com

416-644-2278

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