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Press Release

10/24/2008

Carlie Wong declares LG’s latest cell phones the Glamorous Gangster’s device of choice

LG Canada launches three hot new cell phones at Carlie Wong L'Oreal Fashion Week show

Toronto, October 23, 2008 –LG Electronics Canada unveiled its three newest cell phones amongst Canada's fashion forward at L'Oreal Fashion Week in Toronto yesterday's Fall  Fashion collection which includes the LG Dare, the LG Reveal and the LG Voyager made their runway debut during a technology-infused Carlie Wong fashion show on  the runway in Nathan Phillips Square.

The stylish collection of iconic mobile phones served as this season’s must-have  accessory at an exclusive launch party and premier of Carlie Wong's Gangster meets Glamour SS09 collection  fashion show. During the show, Carlie unveiled an exclusive line of accessories  designed using LG's latest handsets. LG Electronics Canada recently announced  its executive level sponsorship of L'oreal Fashion Week, which is the first time a consumer electronics company has paired with the Fashion Design Council of  Canada.

"My Spring/Summer 2009 collection is all about bringing quality construction, attention to detail and luxurious pieces to the fashion world, which is exactly what LG is bringing to technology," says designer Carlie Wong. "I want the  women who wear my clothes to feel feminine, yet empowered and unstoppable.  She's the Glamorous Gangster and an LG cell phone is her hottest accessory."

Fortunately, Canadians won't have to wait until the spring/summer to get their hands on these three new iconic LG phones. They will be available at Bell and TELUS in the coming months.

 

The  LG Dare is a stylish, cutting edge phone that is built for multi-media with  music and mobile browsing in mind (available today through TELUS). The LG Dare  features a large 3-inch touch screen that not only lets you easily view HTML  web content but gives vibration tactile feedback and recognizes  handwriting.  For photo enthusiasts the 3.2 mega pixel camera with face  detection features lets you capture moments of your life in high resolution and  the user interface makes it easy for you to share photos with those that are an  important part of your life. For more information visit www.telus.com

The  LG Voyager (available soon through Bell and TELUS) has the best of both worlds;  the essence of high fashion meets high tech with a 2.8-inch touchscreen and a  full QWERTY keyboard. For the stylish that want to have the best mobile web and  messaging experience in an all-in-one device, there is no other choice than the  LG Voyager.

 

The  LG Reveal (available soon from Bell) is sexy chic meets striking originality  with a bold and ground breaking design. With the cute flip phone and full  QWERTY keypad the LG Reveal lets mobile texters reveal their news to others  that they care about, instantly wherever they are. The LG Reveal is the perfect  accessory for those that want a sophisticated look in either black or purple.

THE  LG Shimmer Kit (available soon from Bell) brings together the purple LG Reveal  with a fashion forward exclusive Swarovski Crystal Bluetooth headset. Prepared to be dazzled by this chic  combination. A $5 donation from every purchase will be made to Fashion Cares.

"LG  is unique because not only are we committed to using the best technology  available and creating the best cell phones in Canada, but we insist that our  products are also fashion forward." says Andrew Barrett, Vice President of  Marketing at LG Electronics. "Consumers will get to experience our vision in  both the functionality and look of the phones we've launched this week and we  are excited that our carrier partners share our commitment to bringing  fashionable choices to Canadians"

In addition to launching these  iconic phones, Saturday October 25th will mark the inaugural LG  Fashion Fusion, a grand finale to L'Oreal Fashion Week. As part of the event, Grammy  Award-winning and international musical talent, Maroon 5 will rock the runway  along with select international and domestic designers. To ensure that life's still good for those who didn't win tickets, consumers are invited to visit www.LG.ca/fashion for more information and to  come down and watch the entire show through the see-through wall of the event  tent, and on an innovative outdoor projection viewable by all. Can't make it,  tune in! The event will also be produced as a special presentation of the  regular broadcast of In Fashion and FashionTV on CTV, November 9, 2008 between  5:00pm and 6:00pm.

About LG Electronics, Inc.

  The LG brand was established in 1995. The  company is a global force in electronics, information and communications  products, with more than 82,000 employees working in 77 countries around the  world, and annual total revenues of more than US $35-billion (non-consolidated).  LG Canada has offices in Toronto and Vancouver. LG Canada is focused on  delivering award-winning products known for blending style and technology.  These innovative products include cell phones, flat screen TVs, laptop  computers and digital appliances. For more information please visit www.lg.ca

About Carlie Wong

In the  fall of 2007, Carlie Wong burst onto the fashion scene, at age 23, as the  youngest of 12 designers on the inaugural season of PROJECT RUNWAY CANADA. Little  did Canada know Wong had only begun to show off the  well-tailored cuff of her skills. Carlie Wong's designs combine classic  tailoring techniques with modern, feminine silhouettes and luxurious  fabrics that create a fluid message from start to finish. For more info on  Carlie Wong and availability, link to www.carliewong.com

About the Fashion Design Council of Canada

The Fashion Design Council of Canada (FDCC) was founded in 1999 with the specific  mandate to brand fashion in Canada. A non-governmental, not for profit  national association, the FDCC has successfully built a fashion week that  commands international respect and encourages continued economic trade and profile of our industry.

For more information about LG Canada,  please contact:

Meghan Neufeld

  High Road Communications

  416-644-2278

mneufeld@highroad.com

For all interview requests for Carlie Wong  or for more information about the Carlie Wong SS09 collection and brand, please  contact:

Robyn  Shanks

Lotus Leaf Communications

  416-928-1978

robyn@lotusleaf.ca 

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