Press Release

11/15/2010

Fall Head Over Heels with the LG dLite

LG Electronics Canada launches first phone with WIND Mobile. LG Electronics Canada and WIND Mobile today announced the launch of the LG dLite, available exclusively through WIND Mobile in Canada. This fun and fashionable flip phone comes in a cool blue colour, is highly customizable and is easy to use while still offering all the features Canadians look for in a handset.

CONTACT:

Maria de Romana

High Road Communications

maria.deromana@highroad.com

416-644-1720

 

Fall Head Over Heels with the LG dLite

LG Electronics Canada launches first phone with WIND Mobile

 

MISSISSAUGA, ONTARIO—(November 12, 2010) LG Electronics Canada and WIND Mobile today announced the launch of the LG dLite, available exclusively through WIND Mobile in Canada. This fun and fashionable flip phone comes in a cool blue colour, is highly customizable and is easy to use while still offering all the features Canadians look for in a handset.

“We at LG Electronics Canada are excited to launch our first phone with WIND Mobile,” said Colin Bettam, Vice-President of Marketing, LG Electronics Canada. “The LG dLite is the perfect phone for savvy Canadians looking for an innovative, simple, reliable handset. And the stylish blue colour and features will make it a must-have for teens and tweens this holiday season.”

The LG dLite has everything you need - enjoy your favourite music with the built-in media player, don’t miss a moment with the 2MP camera and 60 MB of memory, and stay in control with the unique instant silence option which lets you switch to silent mode by simply flipping the phone over.

The LG dLite phone also offers a set of customizable LED emoticons and unique LED lights to let you be creative and express yourself in your one-of-a-kind way. Hidden lights at the bottom of the phone will capture everyone’s attention. Choose from seven colours that will light up when a call is received.

“With the holidays approaching, we’re very pleased to offer the LG dLite to our customers. It’s the latest and greatest addition to the wide array of unlimited gift options from WIND Mobile,” said Scott Campbell, Chief Marketing Officer of WIND Mobile.

Key features include:

  • 2.0 Mega pixel Camera with Video - Capture high-quality, crisp images and videos with the push of a button.
  • One-Touch Mobile Web – get on the web in an instant, whenever, wherever.
  • Instant Silent Mode - The unique instant silence feature lets you switch to silent mode by simply flipping the phone over, to give you the quiet moments you need.
  • Bluetooth® Connectivity - Talk hands-free with a wireless Bluetooth® headset. You can hook up to a PC desktop or laptop to access music and games, print pictures, transfer contacts, and more.
  • Mobile Email and Instant Messaging - Never miss a beat! Check your email on the go, and IM whenever and wherever you happen to be.

Even more enticing, with the new WINDtab, the LG dLite is available for $0  (Regular price $160; Holiday Price $140). For more information see http://www.dlitebylg.com/ca

 

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.lg.ca.

For more information please contact:

Maria de Romana

High Road Communications

maria.deromana@highroad.com

416-644-1720


WIND Mobile Media Contact:

Micha Goddard, Narrative Advocacy Media

E: micha.goddard@narrativeadvocacy.com

P: 416.922.2211 ext.3277

 

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