Press Release

03/22/2007

FESTIVAL TO OPEN WITH MELT-WORTHY SLOPESIDE FASHION SHOW

FESTIVAL TO OPEN WITH MELT-WORTHY SLOPESIDE FASHION SHOW

 

LG Electronics Canada plans white-hot launch for Whistler’s TELUS World Ski & Snowboard Festival

 

 

WHISTLER, BC, March 22, 2007 ---  Couture lingerie and swimsuits don’t get much outdoor exposure in Whistler, but that’s about to change with LG Electronics Canada’s Chocolate Temptation fashion show.

 

Following the free opening concert on Friday 13 April by indie-rocker Sam Roberts, the slope-side stage at the base of Whistler Mountain will be transformed into a runway, and taken over by a host of temptresses modeling the latest couture swimwear and lingerie from exclusive Montreal design-house, Shan.

 

 

Incorporated into the fashion shows, The LG Chocolate™ Flip competition will showcase pro snowboarders with their air-injected interpretation of “Flip” style, as part of the unveiling of the new TELUS Chocolate™ Flip Phone.

 

 

The extravaganza of eye-candy is bound to set pulses racing and temperatures rising, kicking off Whistler’s biggest Festival with some serious temptation

 

LG Electronics Canada have fused function with fashion with their recently launched White Chocolate™ (LG 8500) phone and will take functional style even further when they unveil the new LG Chocolate™ Flip (LG 8600) phone at the Festival.

 

“The Chocolate phone series is the ultimate in mobile phone luxury,” said Andrew Barrett, VP of Marketing for LG Electronics Canada, “so launching the TELUS Chocolate Flip Phone in the style-savvy resort of Whistler is the perfect marriage.  We’re celebrating the fusion of technology, music, action sports and fashion by bringing the Ultimate LG Experience to Canadians at a Festival renowned for its fusion of sport, music and arts to celebrate personal style.

 

 

To further sweeten the occasion, LG Electronics Canada is offering one lucky fan the sheer decadence with the ‘Ultimate LG Whistler Experience’ contest at www.LG.ca and on YouTube.com http://www.youtube.com/watch?v=yW-ar9HVra8

 

The contest winner and a friend will receive airfare and three nights’ accommodation at the world–renowned Festival, with VIP privileges for the opening night.

 

 

For your chance to win visit: www.LG.ca

 

 

About LG Electronics, Inc.

 

 

LG Electronics, Inc. was established in 1958. The company is a major global force in electronics and information and communications products, with more than 72,000 employees working in 77 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $35 billion (non-consolidated), LG Electronics comprises four main business companies: Digital Display, Digital Media, Digital Appliance, Telecommunication Equipment & Handset. For more information please visit www.lg.ca

 

 

About the TELUS World Ski and Snowboard Festival

 

 

The TELUS World Ski & Snowboard Festival is produced by Watermark Communications, a Whistler sports & entertainment marketing company, and presented in partnership with Tourism Whistler and Whistler Blackcomb. Founded by W1’s Doug Perry twelve years ago, and now the largest annual winter sports and music festival in North America, the TELUS World Ski & Snowboard Festival is a high-octane 10 day and night showcase of the best of snowsports, music, arts and mountain life.  Featuring major professional ski and snowboarding competitions, the largest free outdoor concert series in Canada, the legendary Pro Photographer and Filmmaker Showdowns, and many more unique art and cultural showcases, the Festival is the ultimate wrap party.  For information on the 2007 TELUS World Ski and Snowboard Festival, this year from April 13-22, visit http://www.whistler2007.com

 

 

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Media Notes:

 

 

To receive a VIP media invitation to attend the LG Canada Chocolate Temptation Fashion Show, or for additional information for LG, please contact

 

 

Monika Rola

High Road Communications

604-630-1039 x 402

mrola@highroad.com

 

Anne-Julie Gratton

High Road Communications

416-644-2286

agratton@highroad.com

 

 

TWSSF Contact:

Lisa Richardson

Communications Manager

Tel: 604 938 3399 x21

lrichardson@watermarkinc.ca

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