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Press Release

01/11/2010

LG Canada Appoints Mike Lombardo Vice President, Sales and Marketing, Mobile Communications

Former VP and GM of Dell’s Consumer Business in Europe, Middle East and Africa will bring new passion for market success to the role

Mississauga, ON, January 6, 2010 - LG Electronics Canada today announced the appointment of

Mike Lombardo to the position of Vice President (VP) of Sales & Marketing for the Mobile Communications Group. Mr. Lombardo brings broad experience to the role having led domestic and international teams for both AT&T and most recently, Dell.

 

“Mike’s many past successes speak strongly to the future he will carve for LG Canada in the mobile communications category. As an addition to our executive team, the timing is perfect,” said Eric Agius, President of LG Canada. “In 2010, LG will be expanding its market presence across a number of categories, including our smartphone offerings, through new innovative and stylish products. Mike’s proven dedication to getting sustainable results will be key to winning market share.”

 

As the number two player in the mobile communications market in Canada, Mr. Lombardo is a significant strategic hire for LG at a time when the convergence of consumer electronics and mobile communications are rapidly changing an entire industry landscape. LG Canada has its sights set on achieving the top position in 2010 and has set robust growth prospects for the division.

 

In his role as VP, Mr. Lombardo will be instrumental in developing overall business strategy as well as  driving key sales and marketing initiatives alongside LG`s valuable carrier and consumer partners. He will be an important player in helping to set and execute this strategy with the talented team at LG Canada, reporting directly to Eric Agius, President, LG Canada.

 

“LG is a great company and brand in Canada with excellent products and a strong focus on the customer experience. My goal is to help make it even better,” said Mr. Lombardo. “By evolving the mobile communications business alongside market changes and continuing to increase positive customer perception of LG while also developing key activations and offerings with my team, we plan to engage and excite Canadians.”

 

Mr. Lombardo joins LG Canada after 10 years at Dell, with diverse and broad experiences, including having helped launch major retail and telco partnerships for Dell in Europe, including Vodafone, Tesco, Carrefour and Dixons Stores Group. Prior to that, he was the General Manager for the Consumer Business in Latin America and Canada, following 4 years as the General Manager for the Dell Canada Consumer and Small Business portfolios. Previous to Dell, Mr. Lombardo worked at AT&T for over  10 years in various senior roles in sales, marketing, operations and general management.   

 

 

 

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About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.lg.ca

 

 

Media Contact:

 

Meghan Neufeld                                                                             Jessica Savage

High Road Communications                                                        High Road Communications

416-644-2278                                                                                     416-644-2276

mneufeld@highroad.com                                                           jsavage@highroad.com

 

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