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Press Release

03/12/2009

LG Canada appoints new Vice President of Sales and Marketing for the Mobile Communications Group

Pat Button brings  nearly two decades experience at critical juncture in convergence of  consumer electronics

Mississauga, ON, March 12, 2009  — LG  Electronics Canada today announced the appointment of Pat Button to the  position of Vice President of Sales & Marketing for the Mobile Communications  Group. With extensive experience at Bell Canada, Samsung  and Sony, Mr. Button is a significant strategic hire for LG at a time when the  convergence of consumer electronics is rapidly changing the industry landscape.

"Pat  comes to LG Canada with a stellar record of successes at every point in his career, covering a multitude of electronic product categories,” said Mr.  William Cho, President and CEO of LG Canada. “His deep understanding of the  full internet and broadcast ecosystem will be critical to shaping LG’s mobile  communication strategies and foreseeing consumer needs.  I will enjoy working together with Pat as LG focuses  on delivering products that find the perfect  harmony of innovative technology and stylish design.”

Mr. Button has proven to be a  leader in growing electronic product categories and accomplishing industry  firsts during his 18 years in consumer goods. He joins LG Canada from Bell Canada  where he was a VP Sales & Marketing for ExpressVu, Sympatico and Home Phone.  Prior to that, he was at Samsung Electronics of Canada as the VP of Sales &  Marketing for Consumer Electronics and Home Appliance Divisions. In addition, he brings 12 years of experience working at Sony of Canada in various roles,  ranging from National Sales Management to General Manager of Marketing.

"LG Canada’s explosive growth in the past two years is a clear signal of  focused leadership, which is what makes the opportunity to join LG so  compelling for me. The dedication to understanding consumers and serving their  needs is central to the company’s success,” said Mr. Button. “I look forward to  working closely with my new LG colleagues and especially LG’s carrier partners  to serve our mutual customers in the wireless handheld and portable computing categories."

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About  LG Electronics, Inc.

  The LG brand was established in 1995. The  company is a global leader in electronics, information and communications  products, with more than 82,000 employees working in 77 countries around the  world, and annual worldwide revenues of more than US $40 billion. LG Canada is  comprised of four business units - Mobile Communications, Home Appliance, Home  Entertainment and Business Solutions and has offices in Toronto  and Vancouver.  LG Canada is focused on delivering award-winning products known for blending  style and technology. These innovative products include cell phones, flat  screen TVs, laptop computers and home appliances. For more information please  visit http://www.lg.ca/

 

Media Contact:

Laura Bryce

  High Road Communications

lbyrce@highroad.com

  416-644-2290

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