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Press Release

12/16/2008

LG Canada Embraces 10th Anniversary of Toronto’s Fashion Week

FDCCs  ‘LG Fashion Week presented by L’Oréal Paris’ introduces new partners and  elements of prestige to continue elevating event on the international fashion runway

Mississauga, December 16, 2008 – Hot  on the heels of its first major foray into the Canadian fashion scene, LG Canada  (LG) has today officially announced its continued commitment to the industry as  it becomes title sponsor of Toronto’s Fashion Week, beginning in 2009. LG  Canada looks forward to working with the incumbent title sponsor L’Oréal Paris,  as the exclusive beauty partner and presenting sponsor.

Today’s announcement marks one of many  significant growth strategies for the biannual fashion week events, including  the addition of IMG Sports & Entertainment Canada as the events’ exclusive  partner for sponsorship, sales and client services. The Fashion Design Council of Canada (FDCC), celebrating its 10th anniversary in 2009, will continue to develop  and produce all creative aspects of the week’s events.  Valued partner and longstanding Canadian  fashion supporter, L’Oréal Paris, will continue to have a large presence at LG Fashion Week as the presenting  sponsor through onsite activations as well as its beauty team’s continued role  backstage.

"We couldn’t be happier with today’s announcement,”  said Andrew Barrett, Vice President, Marketing, LG Electronics Canada. “Working  with the FDCC over the past year has been a pleasure, and we’re ecstatic about continuing and strengthening this relationship through our new role as title  sponsor. At LG we are committed to aligning our brand with style and fashion, and I don’t think there’s a more appropriate or high profile avenue to do this  than by branding Toronto’s premier fashion event, LG Fashion Week presented by L’Oréal Paris.

"L’Oréal Paris is proud of the  instrumental role we have played with the FDCC over the past six years in  building and growing Toronto’s Fashion Week into the successful platform that  it has become for our talented designers,” said Anik Gagnon, Brand Communications Director, L’Oréal Paris. “As a testament to this success, we look forward to continuing our work  with the designers for the coming years and to working with new title sponsor LG, the FDCC and IMG to further heighten the event’s local and international visibility and buzz.”

"2009 marks an incredible milestone  for the FDCC. It will not only be our tenth anniversary, but in the fall we  will host our 20th fashion week in Toronto,” said Robin Kay, President Fashion Design Council of Canada and Executive  Director LG Fashion Week. “We can’t think of a better way to celebrate than by  welcoming new partner LG Canada to our family. LG’s presence at this fall’s Fashion  Week events was fabulous, and we’re looking forward to many outstanding seasons  with them. As always we are thrilled to continue working with our dear friends  and supporters from L’Oréal Paris, while we embrace IMG Sports &  Entertainment Canada, as our key service provider.  Collectively, we are poised for success in  2009 and beyond.”

IMG Sports & Entertainment Canada,  a subsidiary of IMG World, will act as the exclusive sponsorship and sales management company for the FDCC, playing a key role in client services for the  week. IMG Worldwide is currently  responsible for bringing together 22 weeks of fashion to world-class cities around  the globe every year, including Mercedes-Benz Fashion Week (New York) and Rosemount Australian Fashion  Week (Sydney). The partnership will act to compliment the FDCC’s continuing  efforts of elevating Toronto’s LG Fashion  Week presented by L’Oréal Paris on the international fashion stage.

"We see phenomenal potential with LG Fashion Week presented by L’Oréal Paris, and can’t wait to work on the spring shows with LG Canada, L’Oréal Paris and  the FDCC,” said Chuck Bennett, Senior Corporate Vice President, IMG. “The past  10 years have proven Canada  has an eye for fashion and style, and we look forward to enriching the  experience."

"Canada is truly lucky to have such  prestigious, well respected and knowledgeable brands, such as LG Canada and L’Oréal  Paris.” said Brad Pelletier, Senior Vice President and Managing Director, IMG.  “We’ve seen what kinds of amazing things can happen when great partners such as  these work together, and foresee a phenomenal road ahead.”

For more information on LG, please visit www.lgfashionweek.ca

About LG  Electronics, Inc.

  The LG brand was established in  1995. The company is a global force in electronics, information and  communications products, with more than 82,000 employees working in 77  countries around the world, and annual total revenues of more than US  $35-billion (non-consolidated). LG Canada has offices in Toronto  and Vancouver.  LG Canada is focused on delivering award-winning products known for blending  style and technology. These innovative products include cell phones, flat  screen TVs, laptop computers and digital appliances.

 

About L’Oréal Paris cosmetics market. The company, which is headquartered in Montreal, had sales of $822.4 million in 2007 and employs 1,200 people, representing 56 different nationalities. L’Oréal Canada, a wholly owned subsidiary of L’Oréal Group, the world’s leading cosmetics  company, offers its customers a wide range of choices with its diverse  portfolio of brands and encompasses all aspects of beauty.

About the Fashion  Design Council of Canada

  The Fashion Design Council of Canada (FDCC)  was founded in 1999 with the specific mandate to brand fashion in Canada.   A non-governmental, not for profit national association, the FDCC has  successfully built a fashion week that commands international respect and  encourages continued economic trade and profile of our industry.

About IMG Sports  & Entertainment

Operating in 30 countries, IMG Sports &  Entertainment’s diverse businesses include: consulting services; event  ownership and management; fashion events and models representation; licensing;  golf course design; and client representation in golf, tennis, broadcasting,  speakers, European football, rugby, cricket, motor sports, coaching, Olympic  and action sports. IMG Academies are the world's largest, multi-sport training  and educational facilities, delivering world-class training experiences to more  than 12,000 junior, collegiate, adult, and professional athletes each year.

For  More Information Please Contact

 

For LG Electronics:  

    Jessica Savage

    High Road Communications

    416-644-2292

    jsavage@highroad.com

 

For FDCC:

    Carolyn  Quinn

    Fashion  Design Council of Canada

    416.922.3322 x 222

    carolyn@fdcc.ca

 

For L’Oréal Paris:

    Cathy Cowan/Margaret Batuszkin 

    Cowan and Company   

    416-462-8773     

    cathy@cowanandcompany.net

 

For IMG Sports & Entertainment:

    Dave Haggith

    IMG Canada

    416-960-5312 ext 120

    dave.haggith@imgworld.com

    jsavage@highroad.com

    carolyn@fdcc.ca                      

    dave.haggith@imgworld.com

 

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