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Press Release

05/07/2008

LG Canada premieres its stylish new take on TVs

LG’s Scarlet series of TVs combine innovative technology and design ? delivering an immersive entertainment experience to Canadians

Mississauga, May 8, 2007 ? For consumers who desire the best, LG Electronics Canada today unveiled the Scarlet TV LCD series representing the most sophisticated and technologically advanced televisions LG has ever delivered to the Canadian market.

“Canadians will be captivated by this series of TVs. LG offers the perfect harmony of stylish design and smart technology in products that fit your lifestyle,” said Andrew Barrett, Vice-President, Marketing, LG Electronics Canada. “Women are becoming as equally involved in the TV purchase decision in most homes today which is one of the reasons LG is focusing as much on technological innovation as we are on style and design.  That’s why we’re delivering a never-before-seen design aesthetic to TVs - the LG60/LGX series represents the utmost in both design and performance making it the ideal TV viewing experience.”

To learn more, LG Electronics Canada together with Ipsos Reid Canada conducted a survey* about TVs and the aspects important to consumers. The survey found that women place as much emphasis on picture quality as men. However, the survey also found that one in three men feel their TVs are a direct declaration of “who they are.” Clearly the purchase of a TV is a personal one, which is why LG offers Canadians a choice of TVs that blend high quality technologies with sophisticated design.

At an event in Toronto, LG Electronics Canada today officially revealed the stylish Scarlet or LG60/LGX series. Natassia Malthe, the actress who portrayed “Scarlet” in the global ad campaign, lent star power and Hollywood glamour to the launch. The global ad campaign appeared to be for a new television series about a mysterious woman named Scarlet. However, at the supposed launch event for the TV show in Hollywood on April 28th the show was revealed to be a hoax and actually a campaign for LG’s latest series of TVs. Natassia, a Canadian actress and a Royal Winnipeg Ballet alum, has spent this year promoting Scarlet at events such as the Academy Awards, Elle Style Awards, the BAFTAs, the Brit Awards as well as A-list fashion shows and film premieres.

The new LCD TVs are equipped with advanced features such as Intelligent Sensor, which uniquely adjusts the brightness and the colour characteristics of the display based on the content playing to provide the best viewing experience. This innovative feature has the added benefit of reducing power consumption by up to 50 per cent.

The LG60 will be available in sizes ranging from 32 to 52 inches. At just 1.8-inches thin, the Ultra Slim LGX model will be available in 42-inches. All of the new TVs feature versatile design and technological innovations, including, unique red-colour accents, advanced TruMotion 120Hz technology eliminating motion blur and an invisible speaker system tuned by renowned audio expert, Mr. Mark Levinson.

This unique speaker system incorporates sound actuators around the perimeter of the entire bezel, offering consumers not only a sleek design, but also a wider “sweet spot” by creating a virtual “wall” of sound. Also, for greater connectivity, the LG Scarlet TV offers HDMI v1.3 with deep colour, USB 2.0, component, D-sub and SCART.

The LG Scarlet TV series will be available this summer through leading retailers in Canada. For more information on the LG Scarlet TV LCD series, please visit www.LG.ca

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About LG Electronics, Inc.
The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

*Survey results are based on the findings of an Ipsos Reid poll conducted on behalf of LG from May 1, 2008 to May 5, 2008.  This online survey of 1033 Canadian adults was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel.  The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data.  Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample.  An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20.

For additional information for LG, please contact:

Riva Turner                                               
High Road Communications                               
RTurner@highroad.com                                     
416-644-2242                                               

Samantha Chen
High Road Communications
SChen@highroad.com
416-644-2263

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