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Press Release

10/15/2008

LG Canada’s Fashion Fusion™ Gets Ready to Fashionably Rock Nathan Phillips Square with International Music and Fashion Talent

LG Canada’s Fashion Fusion™ Gets Ready to Fashionably Rock Nathan Phillips Square with International Music and Fashion Talent

Maroon 5 set to share stage with an outstanding collection of International Designers  

Mississauga, October 10, 2008 ? Today, LG Electronics Canada announced their incredibly fashionable and famous talent line up for the inaugural LG Fashion Fusion, the last official nod to L’Oreal Fashion Week 2008, happening on Saturday, October 25th. Set to take stage are Grammy Award-winning and international musical talent Maroon 5, international designers Greta Constantine, who will be showcasing their debut Atelier Collection, Mikhael Kale, and Wayne Clark will treat the audience to a full spectrum of fashion collections with a finale by Agent Provocateur. Other highlights of the night include presentations by top international students and Canadian swimwear designer, Shan.

“The concept for LG Fashion Fusion was to bring all things stylish together,” said Andrew Barrett, Vice President of Marketing, LG Canada, “Nothing seemed more fitting than fusing high fashion with international musical sensation Maroon 5 and Nathan Phillips Square is the perfect place for guests and consumers alike to experience the high energy of the evening.”

Excitement for L’Oreal Fashion Week begins October 12th, as the tents start to go up in Nathan Phillips Square and the vibe will continue with 37 shows scheduled to run October 20th through October 24th.

“The week is going to be absolutely fabulous, with an amazing collection of designers ready to showcase their designs,” said Robin Kay, President of the Fashion Design Council and Executive Director of L’Oreal Fashion Week, “We’re thrilled to be working so closely with LG Canada, a company that is as passionate about fashion as we are.”

To compliment the rise of the tent and build excitement for the week, Canadians are invited to join the LG EGO system at www.lg.ca/fashion for a chance to win tickets to Fashion Fusion. Tickets for the event are not for sale and must be won through the site or through other promotional avenues.

For those who aren’t lucky enough to be inside, life can still be good. Spectators are invited to Nathan Phillips Square to view the entire show through the see-through wall of the event tent, and on an innovative outdoor projection viewable by all. In addition, In Fashion delivers an extensive L’Oreal Fashion Week and Fashion Fusion recap Sunday, November 9 at 5 p.m. ET on CTV; followed at 5:30 p.m. ET with FashionTelevision Presents: LG Fashion Fusion; a full episode of FT dedicated to Fashion Fusion showcasing all of the evening’s highlights.

 

LG Fashion Fusion will also provide the perfect runway for LG Canada to cement their significant partnership with a $100,000 donation to Fashion Cares, an annual charity event happening on Nov. 1st. with all proceeds raised going to support the AIDS Committee of Toronto (ACT).

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About LG Electronics, Inc.
The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca

About the Fashion Design Council of Canada
The Fashion Design Council of Canada (FDCC) was founded in 1999 with the specific mandate to brand fashion in Canada.  A non-governmental, not for profit national association, the FDCC has successfully built a fashion week that commands international respect and encourages continued economic trade
and profile of our industry.

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