Becomes team’s official electronics manufacturer of televisions and appliances
Mississauga, Ontario, October 10, 2008 – LG Electronics Canada and the Ottawa Senators announced today that LG Canada has become the newest sponsor of the National Hockey League (NHL) club. The one-year agreement will see LG-branded rinkboards at Scotiabank Place, plus additional branding opportunities inside and outside the arena.
The sponsorship provides LG Canada with a unique opportunity to reach the National Capital area and eastern Canadian market by aligning with the dedicated fan base that’s among the league’s most loyal – the Senators set franchise records for sell-outs (38), total attendance (812,665) and average attendance (19,821) during the 2007-08 season. Scotiabank Place is also situated next to one of Ottawa’s busiest highways, and its branded marquee is seen by an estimated 58,000 commuters each day.
“Like many Canadians LG Canada is passionate about hockey, and I’m thrilled that we can sponsor one of Canada’s most exciting NHL teams,” said Andrew Barrett, Vice-President of Marketing, LG Electronics Canada. “The Senators have an enthusiastic fan base that extends into Ontario, Quebec and the Maritimes, and we look forward to being a part of this community.”
“LG represents the addition of an important brand category for the hockey club, and we’re pleased to welcome them as an official sponsor of the Senators,” said Roy Mlakar, Senators’ president and CEO. “We’re proud to announce our partnership with LG, who has risen to the top of their industry, for the 2008-09 hockey season.”
LG Canada has been actively supporting other Canadian sporting events and athletes in recent months. In May it announced its sponsorship of the RBC Canadian Open and a relationship with Stephen Ames, only a month after it became an official sponsor of the FIS World Cup Snowboard Tour and the Canadian National Snowboard Team.
For more information on LG Electronics Canada, please visit www.lg.ca