LG Electronics Canada shines with Silver Sponsorship of RBC Canadian Open
Leading consumer electronics firm announces its support of Canada’s only PGA tour stop
Mississauga, Ontario, May 22, 2008 – LG Electronics Canada and the Royal Canadian Golf Association (RCGA) announced today that LG Canada has signed an agreement to become a Silver Sponsor of the 2008 RBC Canadian Open. The two-year deal will run through 2009. Financial details and terms of the partnership were not disclosed.
"Welcoming a world class brand like LG as an Official Sponsor of the RBC Canadian Open further reinforces the strength of the Open as a premier golf championship," said Craig Sharp, RCGA Managing Director, Business Development and Partnerships. "LG holds a tradition of excellence and is a global leader in consumer electronics, appliances and mobile communications. On behalf of our golf fans and competitors, I want to extend a sincere thank you to LG for their investment in our national Open championship."
LG Electronics is no stranger to the golf world, as they are the title sponsor of the annual LG Skins Game in Indian Wells, California, won in both 2006 and 2007 by Canada's own Stephen Ames. Their RBC Canadian Open agreement will mark LG's first sponsorship of professional golf on Canadian soil.
"As a Canadian, I am extremely proud to see LG taking an active role in Canada's most prestigious professional golf event, the RBC Canadian Open," said Andrew Barrett, Vice President of Marketing for LG Electronics Canada. "The Canadian Open brings some of the best golfers in the world to Canada, in the same way that LG brings some of the world's most stylish technology to Canadians. This is an exciting opportunity for everyone that enjoys the world's best."
In addition to their RBC Canadian Open sponsorship, LG Electronic Canada has also been actively supporting other Canadian sporting events and athletes in recent months. LG announced in April 2008 this it has become an official sponsor of the FIS World Cup Snowboard Tour and the Canadian National Snowboard Team.
For more information on LG Electronics Canada, please visit www.lg.ca
About LG Electronics, Inc.
The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.
About the Royal Canadian Golf Association
The Royal Canadian Golf Association (RCGA) is the governing body of golf in Canada, representing 377,000 members at 1,600 clubs across the country. Recognized by Sport Canada as the National Sports Organization (NSO) for golf in this country, the RCGA's mission is to grow participation in and passion for the sport while upholding the integrity and traditions of the game. The RCGA conducts programs and services to help shape the future of golf in Canada. High performance athlete development, Rules of Golf and amateur status, handicapping and course rating, turfgrass and environmental research, the Canadian Golf Hall of Fame and Museum and CN Future Links, Canada's national junior golf program, are only some of the initiatives the association leads for golf in Canada. In addition, the RCGA conducts Canada's most prestigious golf championships. The RBC Canadian Open and CN Canadian Women's Open attract the best professional golfers in the world, while regional junior and national amateur championships showcase the best in Canadian golf. For further information on what the RCGA is doing to support golf in your community please visit www.rcga.org
About the 2008 RBC Canadian Open
An exciting new era has arrived for Canada's national championship. Part of the FedEx Cup, stars of the PGA Tour will compete for $5 million (US) at the RBC Canadian Open, July 21-27 at Glen Abbey Golf Club in Oakville, Ontario. Established in 1904, the tournament is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Bell, Pengrowth, LG and BMW Group Canada. For updated corporate hospitality, tickets, volunteer and sponsorship information please visit www.rbccanadianopen.ca or call 1-800-571-OPEN.
High Road Communications
Director, Media and Public Relations
Royal Canadian Golf Association
Office: 1-800-263-0009 ext. 406
Mobile: (416) 434-5525