LG Electronics Canada takes flight on Air Canada
Air Canada CEO series highlights the latest LG products and corporate initiatives
Mississauga, May 31, 2007 --- LG Electronics Canada will be flying high this June on Air Canada’s CEO series. William Cho, president and CEO, LG Electronics Canada is featured, along with Andrew Barrett, vice president of marketing, LG Electronics Canada. The segment draws attention to some of the hottest product innovations from LG and discusses the company’s corporate strategy and momentum.
“Canadians live in an increasingly connected world, and they look to LG for digital solutions that make life easier,” says William Cho. “The CEO series offers an exciting new forum to show Air Canada customers that ‘Life’s Good’ with products from LG. It's also a chance for them to get to know us better as a Canadian company.”
The 1.5 minute spot will showcase the latest additions to the LG product line-up, including the new 30-inch French Door Refrigerator, the world’s first Steam Washer and the Chocolate Flip, the latest addition to the LG Chocolate phone series.
“LG’s popularity in Canada has grown exponentially and we’re always looking for creative ways to reach wider audiences,” says Andrew Barrett. “We’re thrilled to be featured in the Air Canada CEO series – it allows us to speak directly to the Canadians who have come to know and love LG products.”
The Air Canada CEO series will air in June 2007 on all flights originating in Canada. It is estimated that 850,000 to 1,000,000 Air Canada customers will view the series.
About LG Electronics, Inc.
The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca
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