Press Release

09/26/2007

LG Electronics Canada Tees Up Red Couch Campaign By Building Golf Hole in Downtown Montréal

LG Electronics Canada Tees Up Red Couch Campaign By Building Golf Hole in Downtown Montreal
Stephen Ames and other celebrities will join Montrealers to take their best shot and help raise funds for Club des petits dejeuners du Que bec at the LG Open de Montreal

MISSISSAUGA, September 26, 2007 --- As an official launch to its Red Couch Campaign promoting HD televisions, LG Electronics Canada (LG) invites Montrealers to put its slogan to the test: “Don’t just watch it, Live it” at the LG Open de Montreal and help raise money for Club des petits dejeuners du Quebec, a charity dedicated to preparing and serving breakfasts to underprivileged schools to ensure that children get a nutritious meal every day before class.

The LG Open de Montreal is a golf hole right in downtown Montreal located in Canada Place at Rene-Levesque Boulevard and Peel Street. Everyone is invited to take a swing on September 26th, 27th and 28th for a chance to win a 52-inch LG HD television, and make a donation to Club des petits dejeuners du Quebec. These donations will be matched by LG, up to $10,000. For every golfer who gets a hole in one, LG will donate an additional $500. The LG Open de Montreal golf hole will also feature celebrity golfers for the public to cheer on each noon hour. For each celebrity golfer who gets a hole in one, LG will donate $1,000 to Club des petits dejeuners du Quebec. The master of ceremonies for the noon hour events will be Jean-Michel Anctil, and Alain Cyr. Celebrities teeing up at the LG Open de Montreal include Stephen Ames, Andre Robitaille, Sylvain Marcel, Gino Chouinard and Jean-Thomas Jobin on September 26th, Marie-Eve Janvier, Jean-Francois Breau, Jean-Francois Baril and Steve Charbonneau on September 27th, and Louis Morissette, Rej Claveau and Charles Lafortune on September 28th. "The Red Couch campaign is LG Canada's most ambitious integrated campaign of the year and we are thrilled to launch it is such a dramatic way with the LG Open de Montreal," said Andrew Barrett, Vice President of Marketing, LG Electronics Canada. "As with our HD TVs, we want everyone attending our event to more than just watch it, we want them to live it and also help us make life good for thousands of kids in Quebec in our drive to raise money for Club des petits dejeuners du Quebec." "We are proud to have a world-class company like LG Canada support our organization with their event," said Daniel Germain, President and Founder, Club des petits dejeuners du Quebec. "Every single day we see the difference that our program makes in the lives of Quebec's children, and we appreciate LG's support in drawing attention to our cause." Club des petits dejeuners du Quebec provides breakfast to more than 15,000 children in Quebec's underprivileged schools. On the green of the LG Open de Montreal there will be an outline around the golf hole the same size as a 52" LG HD TV. If a participant hits a ball that stops within the TV outline, then the golfer is entered to win a draw for a 52" television. In addition, LG encourages people to go to www.LG.ca to win a trip to attend the LG Skins Game in California this November where Stephen Ames will play to defend his title. The contest winner and a friend will be front row at the LG Skins Game where they will sit on the LG Red Couch on the edge of the 9th hole green. The LG Open de Montreal is about 70 yards in length and was developed with the input of Carlo Blanchard, who is a well-known golf expert in Quebec. The netting surrounding the LG Open de Montreal hole is 70 metres in height, allowing for a clear shot at a hole in one. All participants are provided a ball and pitching wedge to take their best shot. The LG Open de Montreal hole is open 11:00 to 5:00 on September 26th, and will be open 9:00 to 6:00 on both September 27th and 28th. A presentation of funds raised will be presented to Club des petits dejeuners du Quebec by LG Electronics Canada on September 28th at 1:00 p.m. The LG Red Couch TV spots began airing on September 16th. For more information on LG, please visit www.lg.ca

About Club des petits dejeuners du Quebec

The Club ? it's 15 000 youngsters having fun every morning, 212 partner schools, 2500 volunteers and more than 2 million breakfasts served during the school year. To learn more about the Quebec Breakfast Club's mission, or to make a donation online, visit www.clubdejeuners.org.

About LG Electronics, Inc.:

The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

For additional information, please contact: Wendie Godbout
High Road Communications 514-908-0110, ext.311 wgodbout@highroad.com

Riva Turner
High Road Communications 416-644-2242 agratton@highroad.com
Club des petits dejeuners
Marie-Claude Bienvenue
5450-641-3230 ext. 224 Marieclaude.bienvenue@clubdejeuners.org

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