Press Release

06/26/2008

LG Electronics Sets the Stage for a National Thumb War

Canadians battle for up to $25,000 in cash and prizes at the first annual Canadian Texting Championship

Mississauga, June 26, 2008 – LG Electronics Canada challenges Canadians to put on their game thumbs for the country’s first organized mobile text messaging competition. At the LG Canadian Texting Championship, players can taste victory by showing off their texting skills, speed and accuracy. Qualifying tournaments will take place across the country throughout the summer, leading up to the ultimate battle for the LG Canadian Texting Championship crown in August.

The LG Canadian Texting Competition is free and open to the general public, kicking off in Toronto on June 26, 2008 at the Eaton Centre. The tour continues with regional qualifying tournaments around the country until returning to Toronto on August 26, 2008 at the Diesel Playhouse where finalists will compete for up to $25,000 in cash and prizes including a $5,000 trip for two to Cancun, Mexico provided by Breakaway Tours. Two regional qualifiers will be chosen from BC, the Midwest Region (AB, SK, MB), Ontario and the Eastern Region (QP + Maritimes).

At the regional qualifying tournaments, players will be asked to type phrases exactly as they appear on the overhead LG screen. The two fastest players in each region will receive a trip for two to attend the final championship in Toronto and $1,000 spending money. Players compete on their choice of the LG Keybo (from Telus), LG Rumour (from Bell) or LG Vu (from Rogers) handset.

“Canadians love to text, so what better way to showcase their skills than at the LG Canadian Texting Championship?” said Andrew Barrett, Vice President, Marketing, LG Electronics Canada. “We’re looking forward to an exciting kick off in Toronto, and are confident that Canadians will give the championship a big thumbs up.”

Those Canadians outside tour locations can still compete by visiting www.lg.ca/texting where they can play Crypto-Short-Form. Players with the 10 highest scores and one lucky random participant will be entered to win the LG golden ticket to the finals in Toronto for their chance to compete for the title.

Competitors also have the chance to win more prizes at www.muchmusic.com including an LG QWERTY keypad mobile device everyday of the competition and a $10,000 cash prize.

Canadians can qualify for the finals at the following locations:

CITY

DATE

LOCATION

Toronto, ON

June 26-29, 2008

Toronto Eaton Centre, Albert's Way

Calgary, AB

June 27-29, 2008

Chinook Centre, Zeller's Court

Mississauga, ON

July 4-6, 2008

Square One, Centre Court

Toronto, ON

July 4-6, 2008

Fairview Mall, Lower Promo Court

Calgary, AB

July 4-13, 2008

Calgary Stampede

Scarborough, ON

July 10-13, 2008

Scarborough Town Centre, Centre Court

Winnipeg, MB

July 11-13, 2008

Polo Park Shopping Centre, Centre Court

Edmonton, AB

July 18-20, 2008

West Edmonton Mall, 165Y

Hamilton, ON

July 18-20, 2008

Lime Ridge, Centre Court

Regina, SK

July 18-20, 2008

Cornwall Centre

Toronto, ON

July 24-27, 2008

Wakestock

Ottawa, ON

July 25-27, 2008

St. Laurent Centre, Centre Court

Richmond, BC

July 25-27, 2008

Richmond Centre, Food Court Promo Area

Montreal, QC

July 31-August 3, 2008

La Ronde

Vancouver, BC

August 1-3, 2008

Metropolis, Grand Court

Quebec City, QC

August 8-10, 2008

Place Laurier, Centre Court

Montreal, QC

August 8-10, 2008

Alexis Nihon

Whistler, BC

August 9-17, 2008

Crankworx

Dartmouth, NS

August 15-17, 2008

Mic Mac Mall, Centre Court

 

For updates on new event locations, dates, official rules or to register for the LG Canadian Texting Championship, please visit www.lg.ca/texting.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

About Breakaway Tours
Over the past two decades, Breakaway Tours has become the largest student leisure tour operator in Canada, taking over 22,000 travelers annually to destinations around the world. Breakaway Tours is also a brand division of TUI Travel PLC, the world’s largest travel Company. We are proud to celebrate our 24th year of delivering unique travel adventures and experiences for students in high schools, colleges and universities across the country. For more information please visit www.breakawaytours.com.
For additional information for LG, please contact:

Heather Anderson                                                Meghan Neufeld
High Road Communications                                High Road Communications
handerson@highroad.com                                     mneufeld@highroad.com
416-644-2272                                                   416-644-2278

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