Press Release

03/20/2008

LG ELECTRONICS UNVEILS CANADA’S FIRST ALLERGEN-REDUCING STEAM WASHER

Steam Washing Machine – Certified by the Asthma Society of Canada – Brings Innovative Clothing Care Options to Consumers, Just in Time for Spring
TORONTO, ON, March 20, 2008 — With the first day of Spring upon us, Canadians have a new laundry cycle at their disposal for combating household allergens. This unique laundry cycle, called AllergieneTM, is now featured on the award-winning LG SteamWasherTM.

LG’s allergen-reduction cycle provides a unique consumer benefit to the many Canadians who need to reduce common household allergens in order to find relief. The LG SteamWasher with Allergiene cycle reduces allergens, including common triggers such as dust mites and pet dander, on fabrics by more than 95 percent. It is the first washing machine to be certified asthma & allergy friendly™ by the Asthma Society of Canada, a nationally registered, voluntary health organization with a 32-year reputation for providing respiratory support services to patients and health professionals.

“We are thrilled that LG has developed a washing machine that is so effective at reducing common household allergens that we are able to certify it asthma & allergy friendly,” said John O’Mahony, president of Allergy Standards Limited. “By designing a special wash cycle that meets our standards, LG has created a tool that can help millions of Canadians in their efforts to reduce their exposure to allergens throughout the year.”

The LG SteamWasher with Allergiene cycle utilizes LG’s TrueSteamTM Generator for real steam in the wash tub. The steam in LG’s SteamWasher allows the wash to reach the appropriate temperature necessary to breakdown and wash out allergens – without harming fabrics.

“The Allergiene cycle offers the best of both worlds—a powerful cleaning cycle that won’t harm your clothing,” said Nicole Patterson, marketing manager for the digital appliances (DA) division of LG Electronics Canada Inc. “This exciting new application of our TrueSteam technology is the latest example of how our continued innovation in steam laundry can provide meaningful new benefits to consumers.”

ALLERGEN-REDUCTION AND MORE
The SteamWasher offers exceptional cleaning power for outstanding performance and includes other features such as: 

  • SteamWash – feeds hot steam into the top of the wash drum through a spray nozzle to penetrate the fabrics; removes dirt and stubborn stains; and better dissolves cleaning agents without causing excessive wear and tear on garments.
  • SteamFresh – the SteamWasher’s 20-minute steam-only cycle uses steam to freshen and reduce wrinkles on clothes– resulting in less ironing and fewer trips to the dry cleaner.

The LG SteamDryerTM delivers additional steam capabilities when paired with the LG SteamWasher, and offers unmatched functionality in freshening clothes compared to other dryers on the market including:

  • SteamFresh – freshens clothing and reduces wrinkles in a large load of garments, also works for bulky items such as comforters. Garments come out completely dry and ready to wear after the cycle is complete.
  • ReduceStaticTM – neutralizes static electricity in normal loads by introducing steam during the final five minutes of the drying cycle producing more comfortable, static-free garments. 
  • EasyIronTM – evenly and lightly moistens the dryer load prior to the end of the cycle simplifying the ironing process. 

PRICING AND AVAILABILITY

The LG Steam Laundry pair with new Allergiene cycle is available now in designer finishes, including stainless steel, midnight blue, wild cherry red and white. Models feature either an LED or an upgraded LCD display.

Manufacturer’s estimated retail pricing:

  • Stainless Steel Pair – estimated retail price $7,000
  • LCD Model – estimated retail price $3,500
  • Steam Combo – estimated retail price $2,500

About LG Electronics, Inc.:

The LG brand was established in 1995. The company is a global force in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual total revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit www.lg.ca.

About Asthma Society of Canada:

The Asthma Society of Canada is a nationally registered, voluntary health organization with a 32-year reputation of providing respiratory support services to patients and health professionals. Our vision is to ensure that every Canadian child and adult diagnosed with asthma, associated allergies and Chronic Obstructive Pulmonary Disease (COPD) enjoys a high quality of life. For more information about the Asthma Society of Canada and our services, visit www.asthma.ca, or email us at info@asthma.ca, or call our toll-free support line 1-866-787-4050.

About Allergy Standards Limited:

Allergy Standards Limited is a physician led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthmatics and individuals with associated allergies. ASL’s management team possesses specialist skills in a variety of medical fields including asthma and other allergic diseases. ASL has devised a series of proprietary testing protocols and suitability specifications for products to meet in order to be eligible for certification as asthma friendly® For more program information please visit www.asthmaandallergyfriendly.ca.

For more information, please contact:

Katherine Dyriw
High Road Communications
416-644-2288
kdyriw@highroad.com

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