LG INTRODUCES NEW PREMIUM HOME APPLIANCES TO THE CANADIAN MARKET

  • Updated
  • 02/04/2014

LG INTRODUCES NEW PREMIUM HOME APPLIANCES TO THE CANADIAN MARKET
LG brings innovations that matter to Canadian kitchens and laundry rooms

TORONTO, April 2, 2014 — LG, Canada’s Leading Home Appliance Brand[i], is revitalizing how consumers live in their homes with three new appliances that offer innovative solutions to kitchen and laundry. LG’s Door-in-Door™ Refrigerator, TurboWash™ Washer and Electric SteamDryer™ feature patented technology like Smart Diagnosis™, TrueSteam™ and TurboWash™ to help consumers simplify their cleaning routines. Less time spent on household chores ensures more time enjoying the moments that matter.

“As a leader in home appliances, we understand that purchasing a new appliance is a big decision,” said Valerie Malone, senior brand manager, Home Appliances, LG Electronics Canada. “When it comes to home appliances, we know Canadians are looking for style, performance and reliability. That is why we’re dedicated to providing beautiful appliances that people can count on with innovations that help save time and make daily chores easier.”

LG Door-in-Door™ Refrigerator
With the push of a button on the stylish dual access French doors, access the food used most in the inner door, keeping groceries inside the body of the fridge fresher longer. The largest capacity in a 36’’ space, the LG Door-in-Door refrigerator offers more space to store food, meaning fewer trips to the grocery store and less time spent rummaging through the fridge to find what you are looking for. In addition to quick and easy access, the Door-in-Door design offers more shelf space to keep your refrigerator organized by ensuring everything has its place.

Key Features of the LG Door-in-Door Refrigerator

  • Largest capacity in a 36” space[ii] (31 cu.ft)
  • Linear compressor allows for consistent temperature control, reducing energy usage by 23 per cent[iii].
  • Quietest refrigerator on the market[iv]
  • Smart Cooling Plus System maintains optimal humidity and temperature, keeping your food fresh longer.

LG Mega Capacity TurboWash™ Washer and Electric SteamDryer™
Delivering the best care for your clothes in the shortest amount of time, LG fast forwards laundry with the new high efficiency top load TurboWash Washer, and Electric SteamDryer. The washer has the largest capacity on the market, meaning there is more room to get more clothes clean with less loads.

The innovation is also in the design, which brings a sleek modern look to laundry. LG puts a modern spin on the traditional top load design by moving the control panel from the back to the front, making the buttons and LED display easier to read and use. This simple change creates a more intuitive and functional design.

Key Features of the TurboWash Washer

  • Intelligent fabric care to keep even your delicate clothes looking their best
  • Performance: TurboWash Technology provides the shortest cycle time – saving up to 20 minutes on larger loads
  • Mega capacity washer – 5.8 cu. ft
  • Front electronic control panel with LED display
  • Allergiene™ cycle, which uses LG Steam Technology to gently remove over 95 per cent of common household allergens

Key Features of the Electric SteamDryer

  • TrueSteam Technology uses a steam generator sending real steam into the dryer to remove wrinkles, allergens, odours and static
  • LG’s Sensor Dry System measures the moisture levels during each cycle to automatically adjust drying time to keep laundry dry
  • SteamSanitary™ Cycle safely sanitizes ‘non-washable’ items like throw pillows and children’s toys with the push of a button
  • Ultra large Capacity: 7.3 cu.ft
  • Front electronic control panel with LED display

All these new appliances use Smart Diagnosis™ technology to help identify and solve any glitches that may arise through the free Smart Diagnosis App. The app can help diagnose problems by recording and analyzing special tones emitted by Smart Diagnosis activated appliances, and can instantly provide trouble-shooting steps to get the problem fixed.

Service
Number one in reliability is not only about appliances. It also means the most reliable when it comes to service. If something should happen, LG’s customer-oriented approach to service means there is one phone number for LG appliance owners to call. On that call customers receive one quote, and are given a one hour service window for their appointment. With the added help from the SmartDiagnosis app, repair technicians will have insight into the problem before they arrive and can be prepared with any parts they might need to fix the appliance. Meaning one trip is all it takes.  

For more information, visit: www.lg.com

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About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs and home appliances. For more information please visit www.lg.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.

Media Contact:

Court Elliott
Brand Communications, LG Electronics Canada, Inc. 
P: 647-253-6300. ext 2903 | C: 647.828.0462 
court.elliott@lge.com

LG-One
Amanda DiPasquale
416 486 5902
amanda.dipasquale@LG-one.com              



[i] XXX – study
[ii] As of April, 2014
[iii] Energy efficiency of LG Recipro Compressor vs. Linear Compressor
[iv] Sound level comparison among LG’s Linear Compressor, recipro compressor and Inverter Compressor.